Brand Tone

Nurturing, encouraging, and serene. The language is gentle, supportive, and welcoming, avoiding jargon. It's personal and down-to-earth, focusing on emotional and mental health benefits to make yoga accessible and non-intimidating.

Brand Values

• •Wellbeing
• •Accessibility
• •Connection
• •Authenticity
• •Safety

Best Practices

• •Lead with "Feeling" Words: Start copy by addressing the emotional state of the audience (e.g., "Feeling tired?" "Overwhelmed?" "Seeking calm?"). This immediately aligns with the brand's core value of emotional wellbeing.
• •Use Nurturing Language: Employ words like "gentle," "nurture," "honor," "support," and "journey" instead of more aggressive fitness terms like "crush," "push," or "transform." This maintains the serene and supportive tone.
• •Emphasize "For Every Body": Consistently include phrases that reinforce inclusivity, such as "no experience necessary," "all levels welcome," or "yoga for every body," to uphold the value of accessibility.
• •Speak from an Authentic "I" and a Communal "We": Write from Angie's perspective using "I" when sharing personal insights or class descriptions to maintain authenticity. Use "we" when referring to the community or what happens in a class to foster a sense of connection and belonging.
• •Always Circle Back to the "Why": Beyond describing the what (e.g., Vinyasa Flow), always explain the why (the benefit). For example, instead of just "Join our Vinyasa class," write "Join our Vinyasa class to connect your breath with movement and find your inner rhythm." This links every offering back to the core values of mindfulness and connection.

Social Perception

Overwhelmingly positive, perceiving Angie as a knowledgeable, patient, and inspiring instructor. The brand is seen as a source of calm and support, providing a safe haven for individuals to explore yoga for holistic mental and physical benefits, fostering a relaxing and empowering experience.

Copy Examples

• •Feeling overwhelmed by the pace of life? It's time to pause. Join our 'Reset & Restore' workshop and give yourself the gift of stillness. We'll move through gentle stretches and guided meditation to help you release tension from your body and mind. No experience needed, just a willingness to breathe and be present. Link in bio to save your spot. 🤍 #YogaForCalm #SurreyYoga #Mindfulness #SelfCare
• •Ready to step onto the mat and into your body? A new 6-week block of Vinyasa Flow starts next Tuesday! Whether you're a complete beginner or have been practicing for years, our classes are a judgement-free zone for you to move, breathe, and connect. Let's find our flow together. ✨ Visit angiebyoga.com for the full schedule and to book. #AngieBYoga #GodalmingYoga #YogaCommunity #Connection
• •Move, Breathe, Connect. Your sanctuary from the everyday. At Angie B Yoga, we believe yoga is a path to inner peace and self-acceptance. We offer nurturing classes, workshops, and retreats in the heart of Surrey designed to help you quiet your mind, honor your body, and connect with your inner wisdom.
• •A moment of calm for your inbox...
• •Stressed? Anxious? Yoga can help. Discover gentle, down-to-earth yoga for every body with Angie B Yoga. In-person and online classes in Surrey. Your first step to a calmer you starts here. Learn more at angiebyoga.com.