Brand Tone

Aspirational & Elegant, Nostalgic, Modern & Minimalist, Community-Oriented & Exclusive, Inspirational & Passion-Driven

Brand Values

• •Passion & Hard Work: "Find your passion, pursue it, and enjoy the benefits of your hard work" is a core message.
• •Elegance & Quality: The acronym ANGE ("A Nostalgic Gesture in Elegance") and the focus on "finer things" point to a high standard of quality and sophisticated style.
• •Enjoyment & Lifestyle: The brand is not just about clothing but about a certain lifestyle that includes appreciation for good wine, food, and memorable experiences. Their slogan is a metaphor for "Today, I'm just going to enjoy."
• •Community & Connection: The idea of 'The Ange Club' fosters a sense of bringing together like-minded people.
• •More Than Just Clothes: The "Projects" aspect indicates a broader vision beyond fashion, encompassing events and potentially other ventures.

Best Practices

• •Embrace "A Nostalgic Gesture in Elegance": Ensure all copy, from social media captions to product descriptions, reflects this core identity. Use language that is sophisticated yet approachable, with subtle nods to nostalgia where appropriate.
• •Speak the Language of "The Ange Club": Cultivate a sense of community and understated exclusivity. Use inclusive language when inviting people to "join the club" or experience the "Ange way of life," but maintain an aspirational quality.
• •Highlight the "Projects" Aspect: Occasionally remind the audience that ANGE PROJECTS is more than just clothing. Tease upcoming events, collaborations, or lifestyle elements to reinforce the broader vision.
• •Weave in Values: Subtly incorporate the values of passion, hard work, and the enjoyment of life's rewards into storytelling. Connect products to these ideals.
• •Visual-Verbal Harmony: Ensure the tone of the copy perfectly complements the visual aesthetic. If the visuals are minimalist and chic, the language should be refined and concise. If they evoke a '90s vibe, the copy can have a slightly more relaxed, retro feel while still maintaining elegance.

Social Perception

ANGE PROJECTS is perceived as a lifestyle brand that successfully blends fashion with an appreciation for sophisticated experiences. The curated aesthetic on social media likely appeals to an audience that values style, nostalgia, and a touch of luxury in everyday life. The association with wine and "dinner party" themes suggests a brand that is seen as social and experience-oriented. The brand's collaborations with retailers like Baskèts imply a positive industry reception and appeal to a discerning customer base.

Copy Examples

• •Instagram Post (Image: Model wearing an ANGE Projects t-shirt, holding a glass of wine at a stylish, relaxed gathering): Unwind in Ange. Where every thread is woven with nostalgia and every moment is an invitation to enjoy. This isn't just a tee, it's a piece of The Ange Club. #AngeProjects #ANostalgicGestureInElegance #TheAngeClub #FinerThings
• •TikTok Video (Short clips: '90s inspired fashion details, clinking wine glasses, artistic shots of products): Remember that feeling? We bottled it. ANGE Projects: Curating nostalgia, crafting elegance. Join The Club. #AngeProjects #90sVibes #LuxuryLifestyle #StreetwearElegance #VintageInspired
• •Website Banner (Showcasing a new collection): ANGE PROJECTS: Project N° [Current Collection Name]. Inspired by [Theme of Collection], designed for those who find elegance in passion and joy in the details. Discover more than just clothes.
• •Product Description (For a 'Club T-shirt'): The Ange Club T-Shirt: Your entry into a world of curated elegance. Crafted from premium cotton for a soft touch and timeless style. Because life’s too short not to enjoy the finer things, starting with what you wear. #AngeProjects #ElegantLiving #FindYourPassion
• •Email Newsletter Subject Line: An Invitation to Elegance: Inside the Latest from ANGE Projects (Body Teaser): Step into The Ange Club. Discover our new arrivals, inspired by [briefly mention inspiration], and find your next gesture in elegance. Plus, a curated playlist for your next gathering...