Brand Tone

Sincere, spiritual, uplifting, gentle, positive, encouraging, knowledgeable, accessible, inviting, comforting.

Brand Values

• •Spiritual Connection
• •Quality & Craftsmanship
• •Healing & Well-being
• •Authenticity & Meaning
• •Customer-Centricity

Best Practices

• •Always lead with the spiritual benefit. Before mentioning the materials or design, focus on how the piece will make the customer feel or the spiritual connection it offers.
• •Use evocative and uplifting language. Words like "soar," "radiate," "connect," "harmonize," and "illuminate" will reinforce the brand's positive and spiritual tone.
• •Maintain a tone of sincere belief. The copy should always sound genuine and knowledgeable about the spiritual properties of the products. Avoid language that could be perceived as cynical or purely marketing-driven.
• •Emphasize the story and inspiration. Briefly share the story behind the designs, such as the founder's connection with Archangel Raphael, to create a deeper connection with the audience.
• •Consistently highlight quality and craftsmanship. Weave in mentions of "sterling silver," "genuine gemstones," and "artisan-crafted" to reinforce the value and longevity of the pieces.

Social Perception

A niche, high-quality jewelry brand for a spiritually-inclined audience, perceived as genuine and providing meaningful products. The focus on American-made products contributes to trust, and its association with angels and crystal healing creates a loyal customer base.

Copy Examples

• •Let your spirit soar. Our newest Sterling Silver Angel Wing Necklace is more than just an accessory; it's a reminder that you are always guided and protected. Feel the gentle embrace of your guardian angels with every wear.
• •Find your center in a chaotic world. Our Meditation Crystal Sets are carefully curated to help you deepen your practice, cleanse your energy, and connect with your inner wisdom. Begin your journey to tranquility today.
• •The stone of successful love and infinite patience. Our exquisite Emerald Ring, set in hand-crafted sterling silver, is a symbol of hope, renewal, and unconditional love. Wear it as a talisman of a heart open to all the universe has to offer.
• •Unlock the potent energy of the Earth's most precious gifts. Our new collection features a stunning array of crystal healing pendants, each with a unique vibration to support you on your life's path. Discover the stone that calls to you.
• •Jewelry with a Higher Purpose. Connect to the divine, embrace your inner peace, and adorn your life with meaning. Shop the Angels & Emeralds collection.