Brand Tone

Dreamy & Whimsical, Feminine & Girly, Youthful & Trendy, Aspirational & Inspirational, Friendly & Engaging

Brand Values

• •Femininity & Grace
• •Aesthetic Beauty & Wearable Art
• •Individuality & Self-Expression
• •Quality
• •Customer Happiness
• •Ethical Practices & Sustainability (Stated)

Best Practices

• •Create a "Tone of Voice" Guide: Document the key characteristics of Angel Ruche's tone (dreamy, feminine, youthful, aspirational, friendly) with examples of "do's and don'ts." This ensures anyone writing copy understands and can replicate it.
• •Use a Consistent Vocabulary: Incorporate words and phrases that align with the brand's whimsical and feminine nature (e.g., "dreamy," "heavenly," "angelic," "fairy," "magical," "enchanting," "delicate," "ruffles," "soft," "bliss").
• •Embrace Storytelling: Frame product descriptions and social media posts not just as selling clothes, but as offering a piece of a dream or a way to express an identity (e.g., "let your inner fairy shine," "transform enchanting fashion inspirations").
• •Stay Authentic to the "Pinterest Girl" Aesthetic: Ensure all copy, especially on visual platforms like Instagram and TikTok, complements the visual aesthetic. The language should enhance the dreamy, curated, and trend-aware imagery.
• •Engage with the Community Using the Brand Voice: When responding to comments, messages, and reviews, maintain the established friendly, whimsical, and appreciative tone. This reinforces the brand personality in direct interactions.

Social Perception

Positive for Aesthetic, Emerging Brand, Quality an Open Question for Some, Desire for Transparency, Associated with Online Trends

Copy Examples

• •✨ Float into your fairytale ✨ Our new [Dress Name] has arrived, woven with dreams and delicate details. Perfect for making every moment magical. Tap to shop and let your inner angel shine! 🎀 #AngelRuche #DreamyDresses #CoquetteChic #FeminineFashion #NewArrival
• •Serving main character energy in our [Set Name] set! 💖 Obsessed with these ruffles & the softest fabric. How would you style it? Let us know! 👇 #AngelRuche #PinterestGirl #Balletcore #GirlyOutfits #OOTDInspo
• •Adorn yourself with a touch of heaven. Our [Accessory Name] is crafted to add that perfect whisper of angelic charm to your everyday look or special occasion ensemble. Delicate, dreamy, and divinely you.
• •Psst... Your Next Dreamy Outfit is Here! 💌 Email Body Snippet: Hello Angel! ✨ Get ready to fall in love. Our latest collection, inspired by ethereal beauty and whimsical daydreams, is now live. Discover pieces designed to make you feel enchanting. [Shop Now Button]
• •Still dreaming of that perfect Pinterest look? 💭 Angel Ruche brings your angelic, coquette, and soft-girly style fantasies to life! High-quality, frilly pieces designed to make you ✨sparkle✨. Shop now and enjoy [Current Promotion, e.g., 15% off your first order]! #AngelRucheFashion #CoquetteAesthetic #SoftGirlStyle #PinterestFashion #BoutiqueFinds