Brand Tone

Youthful & Playful, Dreamy & Whimsical, Trendy & Fashion-Forward, Informal & Friendly, Creative & Unique

Brand Values

• •Individuality & Self-Expression
• •Creativity & Artistry
• •Customer Satisfaction
• •Aesthetic Appeal
• •Potential/Developing Sustainability

Best Practices

• •Embrace Emojis & Youthful Language: Consistently use relevant emojis (✨💖☁️👼🌸🦋) and informal, positive language that resonates with a younger, trend-aware audience. Keep sentences relatively short and engaging.
• •Highlight Uniqueness & Handmade Qualities: Emphasize that many items are handmade, hand-dyed, or unique, appealing to customers looking for special pieces rather than mass-produced fashion. This reinforces the 'creative' and 'individual' values.
• •Maintain Visual-Lyrical Harmony: Ensure copy complements the dreamy, Y2K, and angelic visuals. Use descriptive words that evoke a sense of whimsy, nostalgia, and cuteness (e.g., 'ethereal,' 'celestial,' 'sweet,' 'sparkly,' 'retro-inspired').
• •Foster Community & Interaction: Ask questions in social media captions, encourage user-generated content (e.g., 'tag us in your Angel Moon fits!'), and respond to comments in a friendly, approachable manner. This aligns with the 'friendly' and 'customer-centric' aspects of the brand.
• •Be Consistent Across Platforms: While the specific content might vary (e.g., Depop descriptions vs. Instagram captions), the core tone (youthful, dreamy, friendly, unique) should remain consistent to build a strong, recognizable brand identity. Ensure the 'About Us' on the website is updated to accurately reflect the current brand and its values.

Social Perception

Positive within Niche, Trendy & Desirable, Small & Independent, Visually Appealing, Confusion with Other Entities

Copy Examples

• •✨ Floating in on a cloud! ☁️ Our new 'Stardust Dream' handmade crop top just dropped! 👼 Perfect for those main character moments. Link in bio to make it yours! #AngelMoon #Y2KAesthetic #HandmadeWithLove #CuteClothes #DreamyStyle
• •Live your fairy tale in our 'Moonbeam Slip Dress.' 🌙 With its delicate lace trim and ethereal glow, this dress isn't just an outfit, it's a whole mood. Handcrafted for uniqueness, because you're one-of-a-kind. Get ready to enchant! ✨
• •👼 Heavenly new arrivals + a little treat just for you, Angel! 💖
• •Which Angel Moon vibe are you today? 🤔 Dreamy Angel ☁️ or Sparkle Queen ✨? Vote below & tag a bestie who needs these looks! 👇 #AngelCore #ShopAngelMoon #TrendyFashion
• •Stop scrolling, start dreaming! 💭 Angel Moon brings you the cutest Y2K and angel-inspired pieces, designed to make you feel magical. ✨ Each item is made with love and a sprinkle of stardust. Shop now and get 10% off your first order with code: ANGELDREAM10. Worldwide shipping! 🌍 shopangelmoon.com