Brand Tone

Sincere, educational, and premium, blending a personal, heartfelt family story with scientific authority and a sophisticated, gentle care aesthetic.

Brand Values

• •Transparency
• •Sustainability
• •Efficacy & Scientific Backing
• •Health & Wellness
• •Customer-Centricity
• •Cruelty-Free & Vegan

Best Practices

• •Always connect the product back to the brand's origin story and personal, family-driven mission.
• •Balance scientific terminology (e.g., phospholipid micelles) with accessible benefits (e.g., deeper hydration) to build credibility.
• •Employ a sincere and empathetic tone, offering solutions as if from personal experience, using words like "discover," "restore," and "nourish."
• •Consistently incorporate trust signals such as "Vegan," "Cruelty-Free," "Made in Ireland," "Dermatologically Tested," and mention awards/testimonials.
• •Emphasize "gentle efficacy," promising effective results without irritation, using phrases like "soothing solutions" and "long-term results without irritation."

Social Perception

Highly positive, seen as trustworthy, authentic, and effective (especially for hydration and sensitive skin). Perceived as a premium, natural, and scientifically credible brand that also supports local production.

Copy Examples

• •(Instagram Post): Science that feels like nature. Our Age Defence Day Cream is more than just a moisturizer; it's a promise. Born from our family's search for pure, effective care, we use phospholipid technology to deliver collagen and hyaluronic acid where your skin needs it most. For a glow that's not just on the surface. #AngelinaGeorgeSkincare #BackedByScience #NaturalGlow
• •(Facebook Ad): Your skin deserves better. Tired of skincare that irritates more than it helps? So were we. That's why we created Angelina George Skincare, using our biochemistry background to craft gentle, natural formulas that truly work. Hear from Alison how our Age Defence Night Cream transformed her skin. Shop now for a visible difference. #SensitiveSkinSolution #MadeInIreland #RealResults
• •(Website Banner): Inspired by Family, Backed by Science. Discover award-winning, natural skincare born from a passion for purity and efficacy. Vegan, cruelty-free, and made for sensitive skin. Experience the difference.
• •(Email Marketing Subject Line): The Secret to Lasting Hydration is Here. (Email Body): Struggling with dry, sensitive skin? Our family was too. That's why we, a team of biochemists, spent years perfecting our Rejuvenating Serum. Using groundbreaking science, we encapsulate nature's best ingredients to protect and hydrate your skin from within. Rediscover your radiance with care you can trust.
• •(Product Page Copy for Micellar Toner Cleanser): More than a cleanser, it’s your first step to radiant health. Winner of the Marie Claire UK Skin Award, our 3-in-1 Micellar Toner Cleanser effortlessly removes impurities while firming and brightening with Vitamin C and Niacinamide. Gentle, effective, and scientifically formulated to respect your skin's natural balance.