Brand Tone

elegant, reverent, and authoritative; sophisticated, educational, professional, and passionate, conveying quiet grandeur and timelessness.

Brand Values

• •Heritage and Legacy
• •Authenticity and Craftsmanship
• •Timeless Luxury
• •Cultural Pride
• •Quality and Excellence

Best Practices

• •Maintain an Elegant and Educated Tone: Always use sophisticated, respectful, and descriptive language. Avoid overly casual phrases, emojis, or slang to maintain the brand's luxurious and authoritative voice.
• •Center the Narrative on Heritage: Every piece of copy should, in some way, connect back to the brand's deep-rooted history and legacy. Use phrases like "From our 600-year legacy to your wardrobe" to reinforce this core value.
• •Highlight Craftsmanship and Artistry: Focus on the "how" and "who" behind the products. Use terms like "master weavers," "artisanal," "handcrafted," and "in-house design" to emphasize the human touch and skill involved.
• •Speak in Terms of Investment, Not Purchase: Position the products as timeless heirlooms and works of art rather than simple apparel. Use words like "invest," "collect," "heirloom," and "masterpiece" to elevate their perceived value.
• •Use Visual Storytelling to Complement the Copy: Ensure the tone of the text matches the high-quality, elegant imagery. The copy should enhance the story the visuals are telling, whether it's the intricate detail of a motif or the graceful drape of a saree.

Social Perception

A high-end, luxury brand synonymous with authentic, beautifully crafted Indian textiles; seen as a custodian of heritage, appealing to customers who value tradition and quality over fast fashion. It is prestigious and aspirational, with deep expertise in preserving and innovating traditional Indian arts.

Copy Examples

• •Inherit a masterpiece. Our latest collection is a symphony of silk and gold, where 600 years of tradition are woven into every thread. Discover the artistry of a timeless legacy, crafted not just for a season, but for generations. #AngadiArts #HeirloomSaree
• •The rhythm of the loom tells a story. Each pass of the shuttle, guided by the hands of a master weaver, is a testament to an ancient art form. At Angadi, we don’t just create sarees; we preserve a heritage. #TheArtOfIndia #HandwovenLuxury
• •Elegance is an art. Adorn yourself in a creation that speaks of history, craftsmanship, and unparalleled beauty. The House of Angadi presents textiles that are more than fashion—they are a legacy. Explore our exclusive collection.
• •Your wedding story deserves a timeless backdrop. Wrapped in the unparalleled grace of an Advaya Kanjeevaram by The House of Angadi, begin your new chapter with a piece of history. The choice of connoisseurs, woven for your most cherished day.
• •In a world of the temporary, we believe in the permanent. Our creations are a stand against the disposable, a commitment to sustainable, handcrafted luxury that endures. Invest in a piece of art that will outlive fleeting trends. #AngadiHeritage #SustainableLuxury