Brand Tone

Luxurious, Traditional, and Evocative

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Authenticity
• •Luxury & Elegance
• •Emotional Connection
• •Cultural Bridging
• •Sustainability
• •Innovation

Best Practices

• •Embrace Storytelling: Weave narratives around the heritage of dokhoon, the origin of ingredients, and the emotions the scents are meant to evoke.
• •Use Evocative Language: Employ rich, sensory words that speak to luxury, tradition, and the emotional impact of fragrance (e.g., "timeless," "sacred," "alluring," "whispers of").
• •Highlight "Shay": Consistently integrate the concept of "Shay" to reinforce the brand's promise of happiness, positivity, and a "wow" experience.
• •Maintain an Elegant and Sophisticated Voice: Even when discussing tradition, ensure the language is refined and appeals to a contemporary audience seeking luxury.
• •Emphasize Authenticity and Craftsmanship: Regularly remind the audience of the genuine Arabian roots, the quality of ingredients like Oud, and the careful artistry involved in creating each product.

Social Perception

high-end Arabian fragrance house that offers unique, potent, and culturally rich scents. The brand is seen as a purveyor of traditional dokhoon and oud, presented with a modern and luxurious flair.

Copy Examples

• •Headline: Anfasic: Breathe the Essence of Arabian Heritage. Body: Discover Dokhoon, an ancient tradition reimagined for the modern soul. Each scent, a whisper of history, a touch of luxury. Experience Shay.
• •Headline: The Art of Oud, Masterfully Crafted. Body: At Anfasic, we honor the legacy of Arabian perfumery. Our Oud is more than a fragrance; it's an heirloom, a journey captured in scent.
• •Headline: Evoke Memories, Ignite Emotions. Body: Let the rich aromas of Anfasic transport you. Our fragrances are an invitation to experience joy, tradition, and the unforgettable essence of Shay.
• •Headline: Where Timeless Tradition Meets Modern Elegance. Body: Anfasic blends centuries of Emirati incense artistry with contemporary sophistication. Adorn your life with scents that tell a story of passion and authenticity.
• •Headline: Discover Your Signature Shay. Body: More than perfume, Anfasic is an experience. Find the scent that speaks to your spirit, a luxurious expression of heritage and personal elegance.