Brand Tone

Direct & Promotional, Appreciative & Customer-Centric, Accessible Luxury, Informative & Reassuring

Brand Values

• •Personalization
• •Quality & Durability (Claimed)
• •Customer Satisfaction
• •Accessibility/Value

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., "Personal," "Reassuring," "Promotional but heartfelt"). Provide clear do's and don'ts with examples specific to Maxxim Paris. This ensures anyone writing copy understands the desired voice.
• •Prioritize Personalization in Language: Just as the products are personalized, let the copy reflect a personal touch. Use "you" and "your" frequently. Address customer desires for unique, meaningful jewelry.
• •Balance Promotion with Value Storytelling: While offers are prominent, always tie them back to the intrinsic value of the jewelry – its handmade nature, the meaning behind personalization, and the joy it brings. Don't let promotions overshadow the craft and sentiment.
• •Be Transparent and Reassuring: Clearly communicate about materials, warranty, and shipping as done in the FAQ. Use reassuring language that builds trust, especially given some of the cautious notes from external analysis sites.
• •Engage Authentically on Social Media: When responding to comments or messages, maintain the appreciative and customer-centric tone. Encourage user-generated content and feature customer stories in a way that feels genuine and celebratory.

Social Perception

Positive (On-Site), Mixed to Cautious (External Analysis Sites), Influencer Driven, Emerging Brand Awareness

Copy Examples

• •Your Story, Your Sparkle. ✨ Design Your Dream Personalized Necklace Today & Get a 2nd Piece FREE!
• •Crafted with love and waterproof 18k gold plating over durable stainless steel, our ‘Eternal Love’ bracelet is made to be cherished. Wear it daily, worry-free. Backed by our 12-month quality guarantee.
• •We're blushing! 🥰 Seeing your #MaxximParis moments truly makes our day. Thank you, Chloe S., for sharing the love for your birthstone charms! Who else is celebrating a special memory with our pieces?
• •🎁 A Gift For You: Free Shipping + Unlock Your BOGO Offer!
• •At Maxxim Paris, we believe luxury should be personal and attainable. Our handmade, personalized jewelry is designed with timeless elegance and meticulous care, so you can wear pieces that truly speak to you, every day.