Brand Tone

personal, reassuring, and artistically passionate

Brand Values

• •Personalization and Bespoke Creation
• •Quality Craftsmanship
• •Exceptional Customer Service
• •Durability and Keepsakes

Best Practices

• •Lead with Personalization: Always use "you" and "your" to center the client. Phrases like "Your vision," "Designed for you," and "Your special day" reinforce the bespoke nature of the service.
• •Emphasize the 'Forever' Benefit: Consistently highlight the key differentiator of faux flowers—their permanence. Use words like "keepsake," "lasting," "timeless," and "forever" to underscore this value.
• •Use Passionate and Evocative Language: Employ descriptive and emotional words that reflect the beauty of the product. Terms like "stunning," "handcrafted," "artistry," and "breathtaking" align with the high-quality perception.
• •Maintain a Reassuring and Helpful Voice: Mirror the customer service experience in your copy. Use encouraging and supportive phrases such as "We're here to help," "Send us your inspiration," and "No question is too small" to build trust.
• •Showcase Customer Stories: Leverage powerful testimonials in marketing materials. Featuring direct quotes and naming the owner, Claire, reinforces the personal connection and positive social proof that is central to the brand's success.

Social Perception

A highly reliable and talented provider of bespoke faux wedding flowers. Customers express immense satisfaction with both the product and the service. The owner, Claire, is seen as nothing short of amazing, extremely helpful, and very skilled at her craft. The brand is trusted to deliver high-quality, beautiful, and lasting floral arrangements, making it a recommended choice for weddings.

Copy Examples

• •Forever yours, forever in bloom. ✨ Your wedding day is a story waiting to be told, and our bespoke bouquets are designed to be a chapter that never fades. We work with you to capture your vision in stunning, authentic faux florals that you can cherish long after the last dance. Ready to create your dream bouquet? Send us a message!
• •Beyond the Bouquet: Lasting Floral Artistry for Your Wedding Day.
• •Walk down the aisle with a masterpiece in hand. This handcrafted bouquet features a curated selection of our most realistic faux peonies and ivory roses, nestled in delicate greenery. Designed to be as timeless as your love story, it's a beautiful keepsake you can display for years to come. Each bouquet is made to order with your vision at its heart.
• •A Wedding Bouquet That Lasts a Lifetime? Let's Design It.
• •Don't let your wedding flowers wilt away. At A New Leaf, we create stunning, handcrafted faux floral arrangements that become cherished keepsakes. From bouquets to buttonholes, every piece is designed with you. See what our amazing brides are saying! [Link to Testimonials]