Brand Tone

Passionate, Personal/Approachable, Artistic/Creative, Sincere/Authentic, Joyful/Positive, Enthusiastic

Brand Values

• •Originality: Offering unique, one-of-a-kind art pieces.
• •Handmade Quality: Emphasizing the craftsmanship and personal touch in each item.
• •Passion: Art created from a place of love and deep personal interest.
• •Self-Expression: Art as a medium for the artist's emotions and experiences.
• •Beauty & Aesthetics: Aiming to create visually appealing pieces that enhance living spaces.
• •Joy: Seeking to bring happiness to customers through her art.
• •Customer Connection: Openness to commissions and direct interaction with buyers.

Best Practices

• •Always Lead with Passion: Infuse your copy with genuine enthusiasm for the art and the creative process. Use words that convey excitement, love, and dedication (e.g., "thrilled," "poured my heart into," "passionately created").
• •Emphasize Originality and "Handmade": Consistently remind the audience that each piece is unique, not mass-produced, and crafted by Aneta. This reinforces the value and personal touch.
• •Speak from a Personal Perspective (Aneta's Voice): Use "I" and "my" when appropriate, especially in social media and "About" sections, to maintain the personal connection. Share snippets of inspiration or the story behind a piece.
• •Focus on Bringing Joy and Beauty: Align the copy with the brand's mission to enhance customers' lives and spaces. Highlight how the art can make a home more beautiful or evoke positive feelings.
• •Be Approachable and Inviting: Encourage interaction. Use friendly language, ask questions in social media posts, and make it easy for customers to inquire about commissions or make purchases (e.g., "DM for inquiries," "Let's connect!"). Use emojis thoughtfully on social media to enhance warmth.

Social Perception

The likely social perception is that of an individual, passionate artist creating unique, handcrafted items. Customers likely perceive the brand as a source for distinctive art and decor that isn't mass-produced. The direct engagement with the artist (Aneta) probably fosters a sense of connection and trust.

Copy Examples

• •✨ Swirls of emotion, captured on canvas! ✨ This brand new fluid art piece, 'Ocean's Whisper,' was born from a moment of peaceful reflection and a desire to bring a touch of serene beauty into your home. Each pour is unique, just like the feelings that inspired it. Handmade with passion, ready to find its forever space. DM for details or visit anetart.com! #AnetArt #FluidArt #AbstractPainting #HandmadeDecor #ArtForYourHome #OriginalArt
• •Tired of mass-produced decor? 🖼️ At AnetArt, every piece is a unique expression, handcrafted with love by Aneta. From vibrant abstract paintings to elegant fluid art coasters, discover original art that tells a story and brings joy to your space. Commissions welcome! Shop now at anetart.com. #UniqueArt #HandmadeGifts #AnetArt2022 #SupportArtists #HomeDecorIdeas
• •Hello, I'm Aneta! Art isn't just what I do, it's a piece of my heart shared with you. From my UK studio, I pour my emotions and dreams into every fluid painting and handcrafted treasure, hoping to bring a little more joy and vibrant energy into your world. Each creation is a unique journey, and I'm thrilled to share it with you. Explore my collections and let's connect!
• •Protect your surfaces in style with these stunning, handcrafted fluid art coasters! Each coaster in this set of four is an original mini-masterpiece, created with passion by Aneta. The vibrant colours and unique patterns will add a touch of artistic flair to your coffee table or make a truly special gift. Made with love, to bring beauty to your everyday moments. #AnetArt #FluidArtCoasters #HandmadeHome #FunctionalArt #UniqueGift
• •🎨 Fresh from the studio! New AnetArt originals to inspire you ✨