Brand Tone

Passionate, Authentic, and Quality-Conscious

Brand Values

• •Quality First
• •Sustainability
• •Transparency
• •Passion
• •Ethical Practices

Best Practices

• •Always Tell a Story: Incorporate the founder's journey and passion for sustainability into the copy. Storytelling creates an emotional connection with the audience.
• •Highlight Quality and Natural Ingredients: Consistently emphasize the high percentage of fruit in jams, the "preservative-free" aspect, and the quality of raw materials. This reinforces the brand's core value.
• •Maintain a Passionate and Authentic Tone: Write in a way that reflects a genuine love for food. Use descriptive and sensory language to evoke taste and aroma.
• •Be Transparent: Clearly communicate where and how the products are made. This builds trust and aligns with the brand's value of transparency.
• •Focus on the "Why": It's not just about selling jam; it's about promoting a sustainable and delicious way of life. The copy should reflect this larger purpose.

Social Perception

The perception is likely that of a niche, high-quality, artisanal brand with a personal touch.

Copy Examples

• •Discover the intense flavor of our 75% Wild Blueberry Extra Jam. Made in small batches with love, cane sugar, and a splash of lemon juice. No preservatives, just pure, natural goodness. Taste the passion in every spoonful. #Anessi #ArtisanalJam #MadeInItaly #SustainableFood
• •Elevate your pasta dishes with the vibrant, peppery notes of our Rocket and Almond Pesto. Crafted by a traditional Molise farm, this preservative-free pesto combines fresh rocket with the delicate crunch of almonds for an unforgettable taste experience. Perfect for a quick, delicious, and healthy meal.
• •At ANESSI, we believe that great food starts with a great story. Founded by Anezka, a passionate advocate for sustainable development, our brand is a celebration of nature's finest ingredients. Learn more about our journey and discover the love and dedication we pour into every jar of jam and pesto.
• •High-quality, preservative-free jams and pestos. Made in Italy with sustainable practices. Shop our delicious, natural products today.
• •ANESSI was born from a simple love: a love for nature, for good food, and for sustainable living. We partner with historic Italian food artisans to bring you products that are not only delicious but also ethically and lovingly made. We invite you to be a part of our story and share in our passion for authentic flavor.