Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Knowledgeable & Informative, Community-Focused, Direct & Honest

Brand Values

• •Promoting the Hobby
• •Customer Relationships & Support
• •Quality & Selection
• •Accessibility
• •Growth & Innovation

Best Practices

• •Ensure copy reflects Andy's enthusiastic, friendly, and knowledgeable personality. Use his signature phrases like "Hi everyone, it's Andy..." or "Let's get started!" where appropriate to maintain a personal connection.
• •Emphasize the fun, satisfaction, and community aspects of scale modeling. Content should inspire and encourage participation.
• •Provide real value through informative content, tips, and honest product insights rather than just hard-selling. This builds trust and authority.
• •Actively respond to comments and questions on social media. Encourage sharing of builds and experiences. Foster a sense of belonging.
• •Use high-quality images and videos of models, products, and Andy. Visuals should reflect the passion and detail inherent in the hobby and the brand's dynamic nature (e.g., new store openings, new kit developments).

Social Perception

Trusted Resource, Community Hub, Enthusiast-Driven, Good Value & Service, "The Bob Ross of Scale Modeling"

Copy Examples

• •Hi everyone, it's Andy! 👋 Just got my hands on the incredible NEW [Kit Name] from [Manufacturer]! 🤩 The detail is unreal. Full unboxing and first look video just dropped on our YouTube channel – you don't want to miss this one. Link in bio! Grab yours at AndysHHQ.com before they're gone! LET'S GET STARTED! #AndysHHQ #NewKit #ScaleModel #[Manufacturer] #[ModelType]
• •Andy's Hobby Headquarters Presents: The 1/16 M113 ACAV! 🔥 Experience unparalleled detail and an immersive build. Designed by modelers, for modelers. Pre-order yours today and join the Large Scale Legion! Visit AndysHHQ.com.
• •Struggling with weathering those tracks? Andy's here to help! In this tutorial, I'll show you my go-to techniques for realistic [Type of Weathering] on tank tracks using common supplies you can find at AndysHHQ.com. Let me know your favorite methods in the comments! Don't forget to like & subscribe for more modeling tips! All products used are available at our store.
• •Hey Modeler! 🛠️ Get ready for our [Event Name] at the new AndysHHQ Superstore in Tolleson! Join Andy and fellow enthusiasts on [Date] for live demos, special deals, and a chance to share your latest builds. It's more than a store, it's a community. Can't wait to see you there! Full details and address at AndysHHQ.com/events.
• •(Video: Quick pan over a stunning customer build, then to Andy holding a popular tool) Andy's Tip of the Week! ✨ Want crisp panel lines like this epic build from @[CustomerHandle]? Try the [Tool Name]! Perfect control every time. Get yours at AndysHHQ.com! #ModelTips #ScaleModels #HobbyLife #AndysHobbyHeadquarters #ModelBuilding #[ToolName]