Brand Tone

aspirational and trend-focused, aiming for sophistication and modernity, direct and informative while maintaining a polished and stylish quality, conveying accessible luxury.

Brand Values

• •Style and Modernity
• •Accessibility
• •Customer Convenience
• •Quality Perception

Best Practices

• •Always blend aspiration with accessibility: Use sophisticated and elegant language, but always pair it with a clear call to action and highlight practical benefits like discounts or free shipping.
• •Be transparent about shipping: Proactively manage customer expectations by being upfront about delivery times in the purchasing process, not just on the FAQ page, to help improve customer satisfaction.
• •Leverage user-generated content: Encourage customers to post photos with their products using a specific hashtag to build community and provide social proof.
• •Create a clear "About Us" narrative: Develop a compelling brand story that goes beyond selling products to build a stronger emotional connection with customers.
• •Focus on the "look," not just the product: Continue to style products in complete outfits on Instagram and the website to reinforce the trend-focused brand value and provide style inspiration.

Social Perception

Mixed to neutral, with a 'REGULAR' rating on consumer complaint sites due to shipping issues. Limited media coverage or partnerships, indicating a niche presence. Social media interaction is present but not overwhelmingly high. Promotes security (SSL certificate) as a trust point.

Copy Examples

• •Elegance is in the details. Discover our new collection of premium leather bags and transform your look. The final touch of sophistication you were looking for. #Andyou #BolsasDeCouro #ModaFeminina
• •The trend that won over the streets, now within your reach. Our new crossbody bags are the perfect accessory to modernize any outfit. Get yours now and stay on top of fashion! #Tendencia #LookDoDia #AndyouStyle
• •Your chance to have that bag you've been dreaming of. For a limited time, get 30% off our entire site + free shipping. Renew your style without leaving home. #Andyou #Promoção #FreteGratis
• •From work to happy hour, always elegant. Andyou bags are designed for the modern woman who needs practicality without sacrificing style. Find your perfect companion. #BolsaVersatil #Andyou
• •The detail that makes all the difference in your look. Swipe up and see how our 'EcoBella Luxuosa' bag can elevate your style today. #InstaFashion #Acessorios #Andyou