Brand Tone

Professional, Experienced, Proud, Confident, Customer-Focused, Helpful, Approachable, Engaging, Informative, Authoritative

Brand Values

• •Quality
• •Durability & Reliability
• •Customer Satisfaction
• •Local Manufacturing & Craftsmanship
• •Customization & Versatility

Best Practices

• •Prioritize 'Quality' and 'Durability': Consistently use language that reinforces the high-quality materials, robust construction, and long-lasting nature of the canopies. Words like 'premium,' 'handcrafted,' 'structural integrity,' 'rugged,' and 'reliable' should be staples.
• •Emphasize Experience and Expertise: Regularly mention the 'over 20 years of experience' to build trust and authority. Position the brand as a knowledgeable leader in the canopy industry.
• •Maintain a Confident and Assured Voice: Speak with conviction about the product's benefits and the company's standing. Avoid hesitant or overly casual language in primary marketing materials. The tone should reflect pride in their South African manufacturing.
• •Be Customer-Centric and Solution-Oriented: While confident, ensure the copy also addresses customer needs and pain points (e.g., protecting cargo, enhancing vehicle utility for work or leisure). Highlight customer support and the warranty.
• •Adapt for Platform but Retain Core Values: While the TikTok/social media tone can be more engaging and informal, ensure it still aligns with the core values of quality and reliability. Humour should not undermine the perception of a serious, quality-focused manufacturer. Ensure underlying messages of product strength and utility are still present.

Social Perception

Positive, Established & Reputable, Responsive

Copy Examples

• •Headline: Elevate Your Bakkie: 20+ Years of Handcrafted Canopy Excellence. Body: At Andy Cab, we don't just make canopies; we craft solutions. For over two decades, our locally manufactured, handmade fibreglass canopies have set the standard for quality and durability across Southern Africa. Trust our expertise to protect your gear and enhance your journey. Call to Action: Discover Your Perfect Fit Today.
• •Headline: Built Tough, Designed Smart: The Andy Cab Difference. Body: Your bakkie deserves a canopy that works as hard as you do. Our Platinum and Roadrunner series are engineered with internationally recognized components and backed by an industry-leading warranty. Experience the peace of mind that comes with superior structural integrity and a flawless finish. Call to Action: Get a Quote for Uncompromising Quality.
• •Headline: Adventure-Ready, Work-Proven. Andy Cab Has You Covered. Body: From rugged off-road trails to demanding commercial use, Andy Cab canopies are built to withstand the elements and secure your load. With nationwide fitment centres and a commitment to customer satisfaction, we make upgrading your bakkie seamless. Call to Action: Find Your Nearest Fitment Centre.
• •Headline: Don't Settle for Standard. Demand Andy Cab Customisation. Body: Every bakkie and every owner is unique. That's why our handmade canopies can be tailored to your specific needs and style. Choose Andy Cab for a canopy that’s as individual as your adventures. Call to Action: Explore Custom Options Now.
• •Headline: The Journey is Better with Andy Cab: Quality You Can See, Durability You Can Trust. Body: For over 20 years, South Africans have trusted Andy Cab for superior bakkie canopies. Our commitment to high-quality materials, meticulous craftsmanship, and lasting performance ensures your investment is protected, mile after mile. Call to Action: View Our Canopy Range.