Brand Tone

Empowering, educational, and approachable, positioning the brand as a knowledgeable partner in the consumer's skincare journey with positive and encouraging language.

Brand Values

• •Customization and Personalization
• •Scientific Innovation
• •Natural and Ethical Sourcing
• •Authenticity and Community
• •Effectiveness and Results

Best Practices

• •Always frame your messaging around giving the customer control and knowledge. Use words like "you," "your," and "create" to center the narrative on the user.
• •Explain the "why" behind your products. Briefly touch on key ingredients and their benefits to build trust and authority.
• •Your tone should be consistently supportive and optimistic. Focus on the solutions and the beautiful results your products can help achieve.
• •Regularly feature user-generated content and testimonials. This reinforces your brand's authenticity and builds social proof.
• •Ensure your visuals across all platforms are clean, bright, and have a natural feel that complements your brand's emphasis on natural ingredients.

Social Perception

Though nascent, the public perception of Andro+Niki is highly positive. Customers are satisfied with results, noting the luxurious feel and improvements. The brand is perceived as innovative and trustworthy due to scientific backing and transparent ingredients, with growing reputation for quality and efficacy.

Copy Examples

• •Your skin's needs aren't the same every day, so why should your skincare be? Our Collagen + Bakuchiol + 2 x Peptides Base Moisturizer is the foundation for your skin's unique daily journey. #AndroNiki #EvolveYourSkin #CustomSkincare
• •Tired of one-size-fits-all solutions for your dry skin? Take control with our Dry & Irritated Skin Booster Serum. Add a few drops to our base moisturizer for a personalized hydration boost that your skin will thank you for. #AndroNiki #SkincareThatAdapts #HydrationHero
• •(Video shows someone mixing the moisturizer and a serum) Morning meeting? Night out? Post-workout? Create the perfect skincare cocktail for any moment. With Andro+Niki, you're the chemist. #EmpowerYourRoutine #AndroNiki #SkincareHacks
• •Subject: It's time to break up with boring skincare. Discover a routine that changes with you. At Andro+Niki, we believe in skincare that listens to your skin. Explore our customizable system and unlock your best skin day, every day.
• •Stop searching for the perfect skincare. Create it. With Andro+Niki's customizable base moisturizer and booster serums, the power is in your hands. #AndroNiki #PersonalizedSkincare #FutureOfBeauty