Brand Tone

Expert, Functional, and Trustworthy

Brand Values

• •Quality & Performance
• •Precision & Customization
• •Expertise
• •Reliability
• •British Craftsmanship

Best Practices

• •Lead with Performance, Not Price: Focus copy on the results the customer will get—durability, perfect color match, professional finish. The value is in the quality, not in being the cheapest.
• •Use Precise and Confident Language: Employ technical terms where appropriate (e.g., "2K clearcoat," "RAL 9005," "high-build primer") to reinforce expertise. Avoid vague or overly casual language.
• •Prioritize "Show, Don't Just Tell": Let customer testimonials, before-and-after images, and video demonstrations do the talking. The copy should complement these visuals by explaining the "how" and "why" behind the results.
• •Maintain a Helpful, Expert Tone: Frame communications as providing a solution. Whether on social media or the website, the goal is to guide the customer to the right product for their specific, technical need.
• •Emphasize the "Custom" and "Specialist" Angles: Consistently remind the audience that this is not a generic, off-the-shelf product. Use words like "custom-matched," "bespoke," "specialist," and "expert formula" to differentiate the brand from mass-market competitors.

Social Perception

The public and customer perception of Andrews Aerosols is that of a high-quality, specialist supplier. Customers view the brand as a "go-to" source for custom aerosol paint that is superior to off-the-shelf alternatives, and are seen as credible experts in their field. The brand is not perceived as a low-cost or budget option, but is associated with value through superior performance, making it a trusted partner for important projects.

Copy Examples

• •Precision in every can. This isn't just blue. It's the exact shade you need for a flawless finish. Our custom RAL colour matching service ensures your project's integrity, down to the last detail. See the difference quality makes. #AndrewsAerosols #CustomPaint #RALColour #SprayPaint #MadeInUK
• •Professional Coatings, Perfectly Matched. For a finish that endures, trust the experts. We provide high-performance, custom-matched aerosol paints for automotive, industrial, and creative projects. Your vision, our formula.
• •Don't Settle for a "Close Enough" Match. Your project deserves perfection. Get the exact factory colour for your vehicle in a pro-grade 2K aerosol can. Superior durability, gloss, and chemical resistance. Order your custom color from Andrews Aerosols today for a finish that looks like it never left the factory.
• •The Foundation for a Flawless Finish. Our High-Build Primer is engineered for exceptional adhesion and surface levelling. It provides the perfect, non-porous base for your topcoat, ensuring maximum durability and a uniform, professional result. Compatible with our full range of 1K and 2K topcoats.
• •From worn out to showroom-ready. Watch our 2K Gloss Black aerosol transform this wheel. Tough, durable, and a finish that speaks for itself. What should we coat next? #wheelrefurb #spraypainting #satisfying #DIY #carrestoration #andrewsaerosols