Brand Tone

Passionate, Quality-Conscious, Ethical & Sustainable, Appreciative & Welcoming, Informative & Helpful

Brand Values

• •Quality: Sourcing and providing high-quality culinary ingredients and products.
• •Sustainability: Reducing environmental impact through product choices (e.g., HuskeeCups made from coffee husks) and packaging.
• •Support for Local Businesses: Actively sourcing from and promoting Australian-owned businesses and local producers.
• •Customer Commitment: Providing excellent service and delivering products efficiently.
• •Culinary Passion: A genuine love for food, international dishes, and enabling enjoyable culinary experiences.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (e.g., passionate, ethical, welcoming), including preferred vocabulary, sentence structure, and a "do's and don'ts" list.
• •Always Emphasize Core Values: Ensure that messages about quality, sustainability, and support for local businesses are woven into communications where appropriate and authentic.
• •Speak to Your "Treasured Customer": Maintain a warm, appreciative, and customer-centric approach in all interactions, making them feel valued.
• •Be Transparent About Sourcing and Practices: Highlight the stories behind your products and producers, reinforcing your commitment to ethical and sustainable practices. This builds trust and resonates with the brand's values.
• •Maintain Consistency Across All Platforms: Ensure that the tone used on the website, social media, email marketing, and product descriptions is harmonious and reinforces the same brand identity.

Social Perception

Positive Customer Feedback, Trusted Source for Gourmet Goods, Ethically Minded, Australian Identity

Copy Examples

• •Headline: Discover Your Next Culinary Treasure. Ethically Sourced, Exquisitely Crafted. Body: At Petits Trésors, we believe that great meals start with exceptional ingredients. That's why we partner with passionate Australian producers to bring you a curated collection of sustainable and delicious "Little Treasures." Explore a world of flavour, delivered to your door.
• •Social Media Post (with an image of a local product): Meet the makers! We're proud to feature [Local Producer Name] and their incredible [Product Name]. Supporting local means supporting our community and enjoying the freshest, highest-quality ingredients. Taste the difference! #SupportLocalAU #AustralianMade #GourmetFood
• •Product Description Snippet (for HuskeeCups): Sip sustainably with HuskeeCup! Crafted from coffee husk by-products, these stylish and reusable cups are kind to the planet without compromising your coffee experience. Join us in reducing waste, one delicious sip at a time.
• •Email Subject Line: Unlock a World of Flavour: New Arrivals & Our Commitment to Quality. Email Preview: Passionately sourced, sustainably minded. Discover the latest "Little Treasures" at Petits Trésors.
• •About Us Snippet: We're more than just a store; we're a celebration of culinary artistry and Australian ingenuity. Petits Trésors is on a mission to connect you with high-quality, sustainable ingredients from local businesses, because we believe that good food should feel good too.