Brand Tone

Professional & Expert, Creative & Artistic, Minimalist & Confident

Brand Values

• •Quality & Excellence
• •Creativity & Vision
• •Professionalism & Reliability

Best Practices

• •Always use clear, concise, and professional language. Avoid slang, overly casual phrasing, or excessive use of emojis, which could dilute the brand's expert positioning.
• •Keep copy minimal and impactful. Use text to add context, share insights, or credit collaborators, but never to overshadow the photography itself. The images are the hero content.
• •When describing projects, focus on the story, the vision, and the impact created for the client. Use words like "strategic," "impactful," "narrative," and "vision" to reinforce the brand's value beyond just taking pictures.
• •Ensure the "About" or "Bio" section on all platforms (Website, Instagram, Facebook, LinkedIn) is consistent in its messaging, highlighting key expertise, location, and a professional call to action.
• •On platforms like Instagram and LinkedIn, use a mix of broad industry hashtags (#CommercialPhotography, #Directing) and specific, niche tags (#ProductPhotography, #BucharestCreatives) to increase visibility among a relevant professional audience.

Social Perception

The public and client perception is that of a highly skilled and sought-after creative professional. Followers engage positively with the content, commenting on quality, creativity, and aesthetics. The brand is perceived as an authority in the commercial photography space, particularly within the Romanian market.

Copy Examples

• •Visuals That Define Brands. Commercial photography and directing that combines artistic vision with strategic impact.
• •A vision brought to life for [Client Name]. Our latest campaign focused on capturing the intersection of elegance and power. A pleasure to direct and shoot. #CommercialPhotography #BrandStorytelling #AutomotiveShoot
• •I am Andrei Lgnd, a photographer and director specializing in crafting compelling visual narratives for leading brands. Based in Bucharest, my work is driven by a passion for cinematic aesthetics and a commitment to delivering excellence. Let's create something memorable together.
• •Your Brand, Unforgettable. In a world full of noise, stand out with powerful, professional imagery. I partner with brands to create visuals that not only look stunning but also achieve business goals. View the portfolio and let's discuss your next project.
• •Thrilled to announce a new collaboration with [Company Name]. It's always a privilege to work with teams that push creative boundaries. Looking forward to sharing the results of this exciting project in the coming weeks. #Directing #CommercialPhotography #CreativePartnership