Brand Tone

Warm & Nurturing, Personal & Relatable, Professional & Trustworthy, Emotive & Joyful

Brand Values

• •Capturing Memories
• •Client Comfort & Experience
• •Quality & Artistry
• •Authenticity
• •Passion

Best Practices

• •Always Prioritize Emotion: Whether it's joy, love, tenderness, or nostalgia, ensure the copy evokes the feelings associated with family and new life. Use descriptive words that appeal to the senses and emotions.
• •Speak Directly and Personally: Use "you" and "your family" to create a direct connection. Infuse copy with Andrea's personality – her passion and warmth – as if she's speaking directly to the client.
• •Focus on Benefits, Not Just Features: Instead of just saying "newborn photography," explain the benefit: "preserving the fleeting details of your baby's first days." Emphasize the creation of lasting memories and heirlooms.
• •Maintain a Gentle and Reassuring Voice: Especially when discussing sessions with newborns and young children, use language that is calming, patient, and understanding. Reassure parents about the process.
• •Ensure Visuals and Text Align: The soft, warm, and natural style of the photography should be perfectly complemented by copy that carries the same tone and message. The words should feel like a natural extension of the images.

Social Perception

Highly Skilled & Talented, Patient & Wonderful with Children/Babies, Professional & Easy to Work With, Creator of Cherished Keepsakes, Trustworthy

Copy Examples

• •Tiny fingers, sleepy smiles, and the overwhelming love that fills your arms. At Andrea Webb Photography, we preserve these fleeting first moments, crafting timeless portraits that tell your family's unique story. Let's capture the magic of now, together.
• •Welcoming the sweetest little dreamer to the studio today. ✨ There's nothing quite like the serene beauty of a newborn, and it’s an honor to freeze these precious, early days for families to cherish forever. My heart melts a little more with every session! #AndreaWebbPhotography #NewbornLove #CherishedMoments
• •Embrace the beautiful glow and anticipation of motherhood. Our maternity sessions are designed to make you feel radiant, celebrated, and comfortable as we capture this incredible chapter. Book your session and let us tell the story of your journey to baby. Learn more: [Link]
• •More Than Just Photos: Creating a Legacy of Love for Your Family
• •The Story of Us: Book a 'Bump to Baby' package and receive a complimentary set of fine art prints to begin your family heirloom collection. Because some moments are too precious not to hold.