Brand Tone

Elegant & Sophisticated, Comfort-Focused & Approachable, Confident & Established, Modern & Evolving, Quality-Driven

Brand Values

• •Craftsmanship & Quality
• •Comfort
• •Timeless Style & Innovation
• •Heritage
• •Versatility
• •Customer Connection (Emerging)
• •Social Responsibility (As seen in partnerships)

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in mentions of 'handcrafted in Spain,' 'authentic espadrilles,' 'quality materials,' and the brand's rich history to reinforce its core identity.
• •Balance Elegance with Comfort: Use sophisticated yet accessible language. Highlight both the stylish design ('chic,' 'elegant,' 'timeless') and the practical benefits ('all-day comfort,' 'cushioned footbed,' 'lightweight').
• •Maintain a Confident & Assured Voice: Speak from a place of authority, reflecting the brand's legacy as a leader in espadrille design and quality footwear.
• •Use Evocative, Sensory Language: Describe the feel of the materials (e.g., 'soft leathers,' 'breathable fabrics') and the experience of wearing the shoes (e.g., 'effortless,' 'confident stride'). This connects to the tactile nature of footwear.
• •Stay Visually Aligned: Ensure that the copy complements the brand's visual aesthetic (clean, stylish, often lifestyle-oriented imagery). The words should evoke the same feeling as the images. Use calls to action that invite experience, like 'Discover the Collection' or 'Step into Style.'

Social Perception

André Assous is widely respected as a foundational brand for espadrilles, often referred to as the 'King of Espadrilles.' Customers perceive the shoes as a good investment due to their blend of style, comfort, and durability. The brand is seen as offering chic, European-inspired footwear that is both fashionable and practical. There's a strong association with quality craftsmanship and materials, particularly the 'Made in Spain' aspect.

Copy Examples

• •Headline: Step into Timeless Comfort. Discover André Assous. Body: Experience the legacy of authentic Spanish craftsmanship. Our latest collection blends iconic espadrille artistry with contemporary style, ensuring every step is as comfortable as it is chic. Explore shoes designed to live in.
• •Headline: Effortless Elegance, Crafted in Spain. Body: From sun-drenched afternoons to sophisticated evenings, André Assous offers the perfect European-inspired accent. Indulge in hand-sewn quality and discover footwear that feels as good as it looks.
• •Headline: The Original Espadrille, Reimagined. Body: For over 40 years, André Assous has defined espadrille excellence. Today, we continue that tradition with innovative designs and unwavering commitment to comfort and quality. Find your perfect pair and walk with confidence.
• •Headline: Where Style Meets All-Day Comfort. Body: Don't choose between looking good and feeling good. André Assous footwear is meticulously crafted for a luxurious feel and a sophisticated look that takes you anywhere. Premium materials, timeless design.
• •Headline: Your Everyday Statement. Handcrafted with Passion. Body: Elevate your daily style with André Assous. Each pair is a testament to decades of design expertise and the art of Spanish shoemaking. Feel the difference quality craftsmanship makes.