Brand Tone

Inspirational, personal, and ethereal. It is gentle yet empowering, encouraging self-expression and wonder through narrative copy.

Brand Values

• •Craftsmanship and Heritage
• •Meaning and Symbolism
• •Modern Mysticism
• •Quality and Preciousness
• •Sustainability

Best Practices

• •Lead with the Story: Every piece of copy should start with the "why," connecting the piece to its inspiration (myth, nature, universal concept).
• •Use Evocative and Ethereal Language: Incorporate words like "magic," "talisman," "ancient," "story," "whisper," and "wonder" to maintain the ethereal and personal tone.
• •Emphasize the 'Handmade in Ireland' Aspect: Highlight the Irish craftsmanship to ground mystical elements in tangible tradition.
• •Speak Directly to the Customer's Inner World: Frame jewelry as a tool for self-expression and personal growth, asking introspective questions.
• •Maintain Visual and Textual Cohesion: Ensure photography/videography style complements the magical and personal tone of the copy to create a cohesive brand world.

Social Perception

Very positive; perceived as a high-quality, authentic Irish brand with unique, beautiful, and meaningful designs. Recommended for supporting Irish designers, and recognized for blending modern aesthetics with traditional craftsmanship.

Copy Examples

• •What you send out, comes back to you. Our Karma Wheel necklace is more than an accessory; it’s a delicate reminder to live with intention and grace. Handcrafted in Ireland to be your personal talisman, a whisper of a promise for a beautiful life. Where will your Karma take you?
• •For the modern-day Athena. Our coin necklace, inspired by ancient wisdom, is for the woman who forges her own path with strength and creativity. Cast in precious metal from a hand-carved design, this isn't just jewelry—it's your story. Discover the magic of Andrea Mears Jewellery.
• •A symbol of potential and strength. This delicate acorn, cast from one found after a storm, is a reminder that great things have small beginnings. Wear it as a symbol of your own growth and resilience. Handmade with love in our Irish studio, it’s a future heirloom in the making.
• •From a spark of magic... to a handcrafted reality. ✨ Our jewelry is made to tell your story. #HandmadeInIreland #AndreaMearsJewellery #ModernHeirlooms
• •Jewellery with a soul. Discover handcrafted talismans inspired by ancient stories and the quiet magic of the Irish landscape. More than just beautiful, each piece is a wearable story. Find yours.