Brand Tone

Friendly and Relatable, Enthusiastic and Passionate, Faith-Inspired, Appreciative and Down-to-Earth, Empowering and Inspirational

Brand Values

• •Faith
• •Handmade Quality/Craftsmanship
• •Customer Connection and Joy
• •Perseverance and Entrepreneurial Spirit
• •Family

Best Practices

• •Stay Authentic to Andrea's Voice: Continue using welcoming, slightly informal language like "Hey Y'all!" and share personal anecdotes or connections where appropriate. This builds on the established relatability.
• •Emphasize "Handmade" and "Heartmade": Reinforce the value of craftsmanship and the personal touch behind the products. Use phrases that convey care and dedication.
• •Incorporate Faith Naturally: Where relevant to the product or message (especially for specific collections or posts about brand values), continue to share the Christian faith aspect in an inclusive and loving way.
• •Express Gratitude Consistently: Regularly thank customers and the community for their support. This reinforces the appreciation value and strengthens customer loyalty.
• •Focus on Bringing Joy and Connection: Frame product benefits around the happiness, personalization, or connection they bring to the customer's life or home, aligning with Andrea's stated mission.

Social Perception

Positive, Creator of Quality, Unique Products, Trustworthy Small Business, Relatable and Inspiring Owner, Community-Oriented

Copy Examples

• •Wear your faith with joy! ✨ Our new collection is designed with love, inspired by the grace that guides us every day. Each piece is a little reminder of His goodness. Thank y'all for letting us share our hearts with yours! #FaithFashion #ChristianApparel #AndreaLeighDesigns #WearYourStory
• •Hey y'all! Ready to unleash your inner crafter? 🎨 Our DIY Doormat Kits have everything you need to create a welcome that’s uniquely YOU! Perfect for a cozy afternoon project or a fun get-together. Let's make something beautiful for your home, together! #DIYLovin #HandmadeHome #CraftyFun #AndreaLeighDesigns
• •Feeling so incredibly blessed and grateful! 🎉 Thanks to each and every one of you, our little dream is growing bigger every day. Your support means the world and allows us to keep creating pieces that (we hope!) bring a little sunshine to your lives. From our family to yours, thank you for being on this journey with us! #SmallBusinessLove #GratefulHeart #CommunitySupport #AndreaLeighDesigns
• •For the mamas running on coffee and grace! ☕💖 This tumbler is designed to keep your drink just right while you conquer the beautiful chaos of motherhood. A little something special, handmade with love, for the incredible mamas out there. Y'all are the real MVPs! #MamaNeedsCoffee #MomLife #HandmadeGift #AndreaLeighDesigns
• •Calling all boutique owners and hat bar creators! ✨ Stock your shop with unique, high-quality embroidered patches that your customers will LOVE! We pour our hearts into designing these little pieces of art. Let's partner up to spread some joy! Check out our wholesale options – link in bio! #WholesalePatches #BoutiqueSupply #HatBar #SmallBizSupport #AndreaLeighDesigns