Brand Tone

Elegant, Sophisticated, Timeless, Authentic, Aspirational, Confident, Passionate, Playful and Trendy (on TikTok)

Brand Values

• •Craftsmanship & Quality
• •Heritage & Legacy
• •Timeless Elegance
• •Modern Femininity
• •Authenticity
• •Customer Connection

Best Practices

• •Embrace Elegant Language: Use sophisticated vocabulary and well-structured sentences. Avoid overly casual slang or jargon unless specifically adapting for a platform like TikTok, where it should still feel elevated.
• •Highlight Heritage and Craftsmanship: Consistently weave in mentions of "Made in Italy," the brand's history, and the artisanal nature of the products. This reinforces authenticity and luxury.
• •Focus on Timelessness over Fleeting Trends: While acknowledging current styles (e.g., "kitten heels are the fashion crowd's favorite"), frame them within the brand's enduring appeal.
• •Speak to the Discerning Woman: Address the target audience as intelligent, stylish, and appreciative of quality and functionality. The copy should make her feel understood and valued.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the accompanying visuals. Images and videos should be high-quality, elegant, and align with the sophisticated, aspirational feel of the brand.

Social Perception

high-quality, luxury Italian shoe brand with a strong heritage. Customers and admirers associate the brand with elegance, classic style, and fine craftsmanship. The connection to Audrey Hepburn and the "Made in Italy" label significantly contribute to its prestigious image. There's an appreciation for the comfort and versatility of their shoes, suitable for both everyday wear and special occasions. The brand is seen as a reliable choice for those seeking sophisticated and durable footwear. The presence on resale markets also suggests that the items hold value and are considered desirable over time.

Copy Examples

• •Headline: Step into Legacy. Discover Andreacarrano. Body: For over sixty years, Andreacarrano has defined Italian elegance. Our handcrafted shoes, born from a tradition of passion and precision, empower the modern woman with timeless style. Experience the art of true Italian craftsmanship. Call to Action: Explore the Collection
• •Headline: The Essence of La Dolce Vita, Woven into Every Stitch. Body: Imagine the hands of artisans, meticulously crafting your connection to Italian luxury. Andreacarrano shoes are more than an accessory; they are a dream of timeless beauty realized for your everyday life. Call to Action: Shop New Arrivals
• •Headline: From Audrey's Walks to Your Wardrobe: The Iconic Ballet Flat. Body: Our "Baby" ballet flat, a favorite of legends, continues to grace the steps of discerning women worldwide. Embrace classic style, reimagined for today. Effortless elegance, unparalleled comfort. Call to Action: Find Your Perfect Pair
• •Headline: Where Italian Heritage Meets Modern Sophistication. Body: Each Andreacarrano shoe is a testament to decades of design excellence. We blend time-honored techniques with contemporary vision, creating footwear that’s as functional as it is fashionable. For the woman who does it all, and does it with style. Call to Action: Discover Our Story
• •Social Media Post (Instagram/Facebook): Image: A beautifully shot image of a signature Andreacarrano heel or loafer. Caption: Crafted in Naples, designed for the world. ✨ Our latest collection embodies the enduring spirit of Italian luxury and the dynamic life of the woman who wears Andreacarrano. Which pair speaks to your style? #andreacarrano #madeinitaly #luxuryshoes #italianstyle #craftsmanship #timelessfashion Call to Action: Link in bio to shop.