Brand Tone

Whimsical-Erudite and Innovatively Mystical, characterized by being imaginative, artistic, modern, and personal.

Brand Values

• •Innovation at the Intersection of Art, Magic, and Technology
• •Creation of Immersive Worlds
• •Art as a Source of Joy and Healing
• •Perfectionism and High Quality
• •Curiosity and Lifelong Learning

Best Practices

• •Always Use the "Alchemist/Innovator" Framework: Frame all communication through the lens of a "modern alchemist" in a "laboratory." Use words like "create," "forge," "discover," "decode," and "experiment" instead of just "make" or "sell." This reinforces the brand's core identity of innovation and mystical creation.
• •Blend the Ancient with the Modern: In your language, consistently juxtapose classical, mystical concepts with modern, technological ones. For example, "ancient rituals meet new technologies," "alchemy meets AR," or "decoding forgotten manuscripts with digital tools." This is the brand's unique selling proposition and must be present in its voice.
• •Tell a Story, Don't Just List Features: Every product is an artifact from a larger narrative. Instead of saying "a 78-card deck with a guidebook," say "a 78-piece key to a parallel world, accompanied by the explorer's journal." This invites the customer into an experience, not just a purchase.
• •Maintain a Tone of Passionate Expertise: Write with confidence and a deep love for the craft. Share personal anecdotes, the "why" behind a creation, and the obsessive attention to detail. This builds an authentic connection with the audience and positions the brand as a leader driven by passion, not just commerce.
• •Use a Rich, Evocative Vocabulary: Employ words that create a sense of wonder, mystery, and delight. Use terms like "whimsical," "macabre," "splendiferous," "visionary," "esoteric," and "mesmerizing." This sophisticated yet playful language elevates the brand and aligns with its artistic, high-quality perception.

Social Perception

The brand is perceived as Highly Credible and Artistic, Generous and Engaging, offering Premium, Collectible Items, and led by a Master World-Builder.

Copy Examples

• •Image: A dimly lit, mystical photo of a single, ornate card from a new deck, resting on an old wooden table with curious artifacts around it. Caption: From the alchemical laboratory, a new whisper emerges. We've decoded another secret from the parallel world —a story told in 78 parts. This isn't just ink and paper; it's a key, forged where ancient magic and modern vision collide. Prepare to unlock a new chamber of your imagination. Coming soon to Kickstarter. Are you ready to cross the threshold? #AndreaAsteWorld #TarotDeck #ArtOfDivination #ModernAlchemy #Kickstarter
• •They say the first Tarot was lost to time, a phantom whispered about by occultists and dreamers. We went and found it. "The Book of Shadows" is more than a deck; it is a multimedia experience. Inside this box, you will hold a world —a hybrid graphic novel detailing an alchemist's journey, and the 78 cards he allegedly created. Each card is a masterpiece of visionary art, a portal to a parallel world where science and magic are one. This is the ultimate tool for storytellers, seekers, and keepers of secrets.
• •Subject: A Gift from the Alchemist's Tower. Greetings, fellow traveler, Here in the studio —our laboratory of esoteric innovation —we believe magic is a science of the imagination. It's in the fusion of ancient symbols with augmented reality; in the feel of a perfectly crafted card in your hands. We've been working on something that bends reality once more, and we want you, our most loyal supporters, to be the first to know. But for now, we invite you to revisit the worlds we've already built. Use code WORLDBUILDER15 for 15% off all art prints this week, and bring a piece of the magic into your own space. Stay curious, Andrea Aste
• •Video: A short, dynamic montage showing the AR animations on the Oracolarium cards, followed by quick shots of the Ghastly Lenormand's unique coffin shape. Headline: Your Tarot Cards Should Be as Magical as Your Readings. Body: Tired of the same old decks? Andrea Aste World creates tools for the modern mystic. Our cards come to life with Augmented Reality. They tell stories from forgotten worlds. They are designed with the passion of a visionary artist and the precision of an alchemist. Shop the collection and discover a deck that feels truly alive.
• •Video opens with Andrea holding a blank card. Text on screen: "They asked me to create a card for 'Chaos'..." (Quick cuts showing digital illustration process: sketching, adding textures that look like oil paint, intricate details appearing.) "...So I forged it from a collapsed star and a forgotten spell." (Final card is revealed, looking ancient and powerful. Andrea then holds the physical card up to the camera.) "Every card is a door to another world. Which one will you open?" (Ends with a shot of the website URL. Hashtags: #ArtTok #DigitalArt #Tarot #FantasyArt #WorldBuilding #AndreaAste)