Brand Tone

Friendly and Approachable, Empowering and Confident, Refined and Stylish, Playful and Engaging (on social media)

Brand Values

• •Inclusivity & Body Positivity
• •Fit & Quality
• •Support & Customer Experience
• •Confidence & Empowerment
• •Sustainability
• •Community

Best Practices

• •Speak Like a Friend, Not a Corporation: Use warm, approachable, and empathetic language. Avoid overly technical jargon. Imagine you're talking to a good friend who's looking for swimsuit advice.
• •Focus on "Her" (The Customer): Always frame benefits around how the swimsuit will make *her* feel and what it will enable *her* to do. Use "you" and "your" frequently. Address her pain points (like uncomfortable shopping) and offer solutions.
• •Emphasize Confidence and Empowerment: Let the copy inspire self-assurance. Highlight how the right fit and style can lead to a more enjoyable and carefree experience.
• •Be Inclusive in Your Language and Imagery: Ensure that your words (and accompanying visuals) reflect the diversity of your customer base. Celebrate all body types and life stages.
• •Maintain a Consistent Voice Across All Channels: Whether it's an email, a social media post, website copy, or a customer service interaction, the core tone – friendly, supportive, empowering, and refined – should shine through. Develop brand voice guidelines and ensure all content creators are familiar with them.

Social Perception

Positive for Fit and Inclusivity, High-Quality (though sometimes pricey), Empathetic and Customer-Focused, Stylish and Modern, Celebrity Endorsed & Growing

Copy Examples

• •Headline: Finally. Swimwear that gets you. Body: Tired of the fitting room dread? So were we. That’s why we created Andie – swimsuits designed with *your* comfort, *your* style, and *your* adventures in mind. Find your perfect fit and feel amazing, just as you are. #AndieSwim #ConfidenceDiveIn
• •Headline: Your Search for the Perfect Swimsuit is Over. Seriously. Body: Imagine a swimsuit that feels like a second skin, supports you in all the right places, and looks incredible whether you're chasing toddlers or lounging poolside. That's an Andie. Made for real life, real bodies, real confidence. Explore our collection and meet your new favorite suit.
• •Headline: More Sunshine, Less Swimsuit Stress. Body: Life’s too short to worry about your swimwear. Our Fit Experts are here to help you find styles you’ll love, so you can focus on making memories. Well-made, well-cut, and designed for you. What are you waiting for?
• •Headline: Dive into Confidence. Body: At Andie, we believe every woman deserves to feel incredible in her swimsuit. That’s why we obsess over fit, use luxurious fabrics, and design for every kind of beautiful. From XS to XXXL, your perfect suit is waiting. #AndieGotYouCovered
• •Headline: Not Just a Swimsuit, It’s an Andie. Body: Experience the difference of swimwear designed by women, for women, with thousands of bodies in mind. Unmatched comfort, timeless style, and the freedom to just be you. Ready to feel the Andie difference? Shop now.