Brand Tone

Bohemian & Free-Spirited, Bold & Confident, Artistic & Creative, Approachable & Engaging, Slightly Edgy & Playful

Brand Values

• •Creativity & Individuality
• •Handmade Craftsmanship
• •Ethical Production (as claimed)
• •Body Positivity & Inclusivity (aspired)
• •Community & Connection
• •Love for Nature & Bali

Best Practices

• •Embrace Storytelling: Share the stories behind the designs, the artisans, and the Balinese inspiration. This reinforces the handmade and cultural values. (e.g., "Meet Kadek, the artisan whose skilled hands brought this intricate crochet pattern to life...")
• •Use Evocative & Sensory Language: Describe the feel of the materials, the vibrancy of the colors, and the feeling of wearing the pieces (e.g., "soft cotton crochet that kisses your skin," "colors as vivid as a Bali sunset").
• •Maintain a Confident & Empowering Voice: Encourage self-expression and confidence. Use words that inspire boldness and individuality. (e.g., "Own the beach," "Dare to stand out," "Crafted for your unique spirit").
• •Be Authentic & Transparent (especially addressing concerns): While the aspirational tone is key, ensure honesty in product descriptions. If an item is particularly delicate or has specific care instructions, state it clearly and positively. Acknowledge the "handmade" nature which can sometimes mean slight variations, framing this as part of the charm.
• •Consistent Visual & Verbal Identity: Ensure that the language used in captions, product descriptions, and ads aligns with the visual aesthetic of the brand (bohemian, vibrant, exotic). Use hashtags consistently that reflect the brand's core themes (#AndiBagus, #HandmadeInBali, #BohoSwim, #FestivalStyle, #CrochetFashion).

Social Perception

Fashion-Forward & Trendy, Desirable & Unique Aesthetic, Quality Concerns for Some, Customer Service Issues, Ethical Questions Despite Claims, Loved by Influencers

Copy Examples

• •Instagram Post (Image: Model in a vibrant crochet bikini on a Bali beach): Unleash your inner sun goddess. ✨ Our [Bikini Name] is hand-crocheted with Bali magic in every stitch. Dare to be vibrant. #AndiBagus #HandmadeSwimwear #BaliVibes #BohoChic #UniqueBikini
• •Website Product Description (for a unique crochet dress): Float through festival fields or wander barefoot on the beach in our [Dress Name] dress. Intricately crocheted by our artisan family in Bali, this piece isn't just clothing, it's a wearable work of art. Embrace your free spirit. Materials: 100% Cotton. Lovingly handmade.
• •Email Subject Line (for a new collection): Just Landed: Designs as Wild & Free as You Are ✨ Andi Bagus New Arrivals!
• •Facebook Ad (Carousel showcasing different swimwear styles): More than just swimwear, it's a statement. Andi Bagus brings you handcrafted crochet and bold designs, made with love in Bali. Find the piece that tells your story. Shop Now & Get Free Shipping Over $300. #AndiBagus #CrochetBikini #FestivalFashion #BeachStyle #EthicallyMade
• •TikTok Video Caption (Short clip of various people confidently wearing Andi Bagus): Your vibe, your rules. Andi Bagus: Handmade in Bali for the sun chasers, the dream weavers, the beautifully bold. Tag us in your look! @andi_bagus_official #AndiBagus #SummerStyle #CrochetLove #TravelOutfits #ConfidentInCrochet