Brand Tone

Irreverent & Humorous, Bold & Vibrant, Handmade & Artisanal, Empathetic & Activist, Friendly & Approachable

Brand Values

• •Creativity & Originality
• •Quality Craftsmanship
• •Woman-Owned & Operated
• •Social & Ethical Conviction
• •Authenticity & Speaking Out
• •Environmental Consciousness

Best Practices

• •Embrace the Wit: Consistently inject humor and clever wordplay into product descriptions, social media captions, and even email marketing. Keep it smart and slightly irreverent.
• •Be Unapologetically Bold: Use strong, vibrant language that matches the visual identity. Don't shy away from being direct or making a statement, especially when it aligns with your stated values.
• •Highlight the Craft: Remind customers of the handmade, letterpress quality. Use terms like "hand-drawn," "antique machinery," "artisan-made" to convey the care and skill involved.
• •Stay True to Your Values: When appropriate, connect your products or brand messages back to the values you champion (e.g., woman-owned, social awareness). This builds authenticity and resonates with like-minded customers.
• •Engage with Personality: Respond to comments and inquiries with the same friendly, humorous, and slightly sassy tone that defines the brand. Let the founders' personalities shine through.

Social Perception

Highly Creative & Unique, High Quality, Fun & Joyful, Professional & Easy to Work With, Value-Aligned, Trusted

Copy Examples

• •Headline: Don't Just Send a Card, Send a Statement. Body: Life's too short for boring stationery. Our letterpress goods are handmade, hand-drawn, and hilariously honest. Perfect for when you *really* want to say something. #AndHereWeAre #IrreverentGreetings
• •Headline: Color Outside the Lines. (And Maybe Swear a Little.) Body: We believe in bold designs, bright colors, and speaking your mind. Find cards and gifts that are as unique and outspoken as you are. Woman-owned, fiercely independent. #BoldAndBright #SayItWithSass
• •Headline: Give a Damn. And a Great Card. Body: We’re passionate about good design and doing good. A portion of our proceeds supports causes we believe in. Shop our collection and spread a little joy (and social awareness). #CardsWithACause #ValuesDriven
• •Headline: Officially the Coolest Way to Say... Anything. Body: From "Congrats!" to "This totally sucks," we've got a hand-pressed card for that. Our offbeat humor and vibrant designs make every message memorable. #LetterpressLove #NotYourGrandmasStationery
• •Headline: Wedding Invites That Don't Blend In? Yes, Please. Body: Your love story is unique, your invitations should be too. Let's create something awesome together – custom letterpress for couples who dare to be different. #WeddingStationery #UniqueInvitations