Brand Tone

Helpful, Knowledgeable, Friendly, Trustworthy, Inspirational, Professional

Brand Values

• •Quality
• •Expertise & Service
• •Community Focus
• •Customer Satisfaction
• •Heritage & Trust

Best Practices

• •Develop a Brand Voice Guide: Document the identified tones (Helpful, Knowledgeable, Friendly, Trustworthy, Inspirational, Professional) with examples of do's and don'ts for all written communication.
• •Prioritize Customer Solutions: Frame content around solving customer problems or helping them achieve their goals (e.g., "How to choose the right sheen," "Tips for painting tricky spaces"). This reinforces the 'Helpful' and 'Knowledgeable' aspects.
• •Use Authentic, Relatable Language: Avoid overly technical jargon unless explaining it clearly. Maintain a conversational and approachable style, especially on social media, reflecting the 'Friendly' tone.
• •Showcase Expertise Through Value: Regularly share tips, tutorials, and insights about paint, color, and application techniques. Highlight the experience of the staff and the benefits of services like color consultations. This builds 'Trustworthiness' and showcases 'Expertise'.
• •Maintain Visual Consistency: Ensure that the visual elements used alongside copy (images, videos, graphics) align with the brand's values of quality, inspiration, and professionalism. For instance, using high-quality images of well-painted spaces.

Social Perception

Positive. Go-To Experts. Supportive Local Business. High-Quality Products.

Copy Examples

• •Headline: Stop Guessing, Start Painting: Your Perfect Color Awaits. Body: Overwhelmed by color swatches? Our in-store experts and color consultation services make finding your dream shade simple and inspiring. Visit Anderson Paint today – your local guide to a beautiful home. Tone: Helpful, Knowledgeable, Inspirational.
• •Headline: Three Generations of Color Expertise in Ann Arbor. Body: For [Number] years, Anderson Paint has been helping our community transform spaces. We’re more than just a paint store; we’re your neighbors, dedicated to quality products and advice you can trust. Tone: Trustworthy, Community-Focused, Friendly.
• •Headline: Don't Just Paint It, *Anderson* Paint It! Body: Featuring premium Benjamin Moore paints and our own locally-made Anderson label, we have the perfect finish for your project. Quality you can see, advice you can count on. Tone: Confident, Quality-Oriented, Reliable.
• •Headline: From Drab to Fab: Let's Find Your Home's Happy Color! Body: Thinking of a refresh? Our friendly team is here to help you explore the latest trends and timeless classics. Pop in for inspiration and leave ready to create! Check out our Pinterest for a splash of ideas! Tone: Friendly, Inspirational, Approachable.
• •Headline: Your Project. Our Expertise. A Beautiful Result. Body: Whether it's a small touch-up or a whole-home makeover, Anderson Paint provides the quality supplies and expert guidance you need for a flawless finish every time. Get started with an online order for easy 2-hour pickup! Tone: Professional, Helpful, Reliable.