Brand Tone

Friendly, encouraging, and aspirational. The language is informal and direct, creating a relatable voice like a helpful friend offering style advice. It's consistently positive and energetic, aiming to inspire confidence and excitement.

Brand Values

• •Confidence
• •Style & Trend-Consciousness
• •Self-Expression
• •Community
• •Accessibility

Best Practices

• •Use an encouraging and positive voice, framing copy around empowerment and confidence with upbeat and optimistic language.
• •Speak directly to the customer using "you" and "your" to create a personal connection.
• •Focus on the feeling the customer will experience, rather than just product features.
• •Maintain a friendly and approachable persona, writing conversationally as if to a friend.
• •Be aspirational yet relatable, showcasing a desirable lifestyle while keeping messaging grounded and accessible.

Social Perception

And Beyond Boutique is perceived positively by its audience as a reliable and on-trend source for women's clothing, with a friendly and responsive customer service approach. Customers show high engagement, expressing excitement for new arrivals and complimenting style selections.

Copy Examples

• •Stop scrolling! ✋ Your new favorite dress has arrived. The 'Marissa Floral Midi' is everything you need for sunshine-filled days and warm nights. Effortless, flowy, and oh-so-chic. Tap to shop before she's gone!
• •Tired of the same old look? Elevate your wardrobe with And Beyond Boutique. We curate stylish, versatile pieces that make you feel confident and amazing, every single day. Shop our new collection now and discover your next go-to outfit. Free shipping on orders over $100!
• •Inside: A little treat just for you ✨
• •Meet the 'Golden Hour' earrings—the perfect finishing touch. These lightweight, gold-plated hoops add a touch of effortless elegance to any outfit, from a simple tee to your favorite little black dress. They're not just accessories; they're a statement.
• •Go Beyond Style. Discover curated fashion that celebrates you. Shop The New Collection.