Brand Tone

professional, informative, and trustworthy

Brand Values

• •Safety and Wellbeing
• •Quality and Reliability
• •Innovation
• •Customer Focus & Support
• •Integrity and Ethics

Best Practices

• •Prioritize Clarity and Accuracy: Given the nature of the products (safety and health testing), all information must be precise, easy to understand, and factually correct. Avoid jargon where possible, or explain it clearly.
• •Emphasize Reliability and Trust: Consistently highlight certifications, quality standards (like AS3547, ISO 9001, MDA approval), and customer testimonials to build and maintain trust.
• •Maintain a Helpful and Supportive Voice: Frame content around solving customer problems and offering solutions. Customer service and support should be presented as readily available and efficient.
• •Be Informative and Educational: Provide valuable information about the importance of alcohol and drug testing, air quality, and road safety. This positions the brand as an authority and a resource.
• •Ensure Professionalism Across All Channels: Whether it's website copy, social media posts, or customer service interactions, the tone should remain professional and respectful, reflecting the serious nature of the products and their applications.

Social Perception

reliable provider of high-quality safety and health-related technology

Copy Examples

• •Ensure Workplace Safety with Certified Drug & Alcohol Testing Solutions. Protect your team and maintain a safe working environment with Andatech's MDA-approved drug test kits and Australian Standard certified breathalyzers. Reliable, accurate, and easy to use.
• •Breathe Cleaner, Live Healthier: Discover Our Range of Advanced Air Purifiers. Combat indoor air pollution and create a healthier home environment. Andatech's Ionmax air purifiers feature multi-stage filtration to remove allergens, pollutants, and odors effectively.
• •Don't Guess. Know Your Limits with AlcoSense Personal Breathalyzers. Make responsible decisions with our accurate and easy-to-use personal breathalyzers. Compact, reliable, and providing peace of mind when you need it most.
• •Calibrated for Confidence: Local Breathalyzer Calibration Services in KL. Maintain the accuracy and reliability of your Andatech or AlcoSense breathalyzer with our expert calibration services at our Kuala Lumpur facility. Convenient and dependable.
• •Partner with Andatech: Your Trusted Source for Innovative Safety Technology. For over 20 years, Andatech has been committed to providing cutting-edge solutions for health, safety, and wellness. Explore our range and experience the Andatech difference.