Brand Tone

Aspirational & Luxurious, Confident & Assuring, Accessible & Value-Oriented, Engaging & Informative, Enthusiastic & Passionate

Brand Values

• •Quality
• •Affordability/Accessibility
• •Customer Satisfaction
• •Elegance & Sophistication
• •Authenticity (within the 'inspired by' context)
• •Heritage & Modernity (Fawh Perfume UAE)

Best Practices

• •Maintain a consistent tone across all platforms, reflecting both luxury and accessibility.
• •Emphasize the quality and longevity of the fragrances.
• •Leverage the association with Farhan Ali Waris to build trust and credibility.
• •Highlight customer testimonials and positive reviews.
• •Showcase the affordable nature of the products while maintaining a luxurious feel.

Social Perception

Positive for value and quality, associated with luxury on a budget, influencer-driven recognition, trusted for 'dupes', emerging and growing.

Copy Examples

• •Experience luxury in every drop with our meticulously crafted fragrances, inspired by the world's finest scents.
• •Indulge in elegance and sophistication without breaking the bank. Discover our collection of long-lasting, high-quality perfumes.
• •As seen on Farhan Ali Waris's social media, our perfumes are the perfect way to make an unforgettable impression.
• •Don't just take our word for it – our customers rave about the amazing quality and longevity of our fragrances. Try one today!
• •Elevate your senses with our 'inspired by' collection, blending French oils and expert craftsmanship for a truly captivating experience.