Tono de Marca

Educational & Authoritative, Engaging & Accessible, Passionate & Enthusiastic, Respectful & Professional

Valores de Marca

• •Education
• •Authenticity & Accuracy
• •Accessibility
• •Preservation & Appreciation
• •Engagement
• •Community

Mejores Prácticas

• •Prioritize Education and Accuracy: Always ensure that the information shared is well-researched and historically sound. Clearly differentiate between established facts and scholarly interpretations.
• •Speak with Passion, Write with Clarity: Convey genuine enthusiasm for Roman history, but use accessible language that avoids overly academic jargon where possible. Define specialized terms if necessary.
• •Encourage Exploration and Discovery: Frame content as an invitation to learn and explore. Use questions and calls-to-action that prompt engagement with the resources.
• •Maintain a Respectful Stance: When discussing historical figures, events, and cultural practices, maintain a respectful and objective tone, appropriate for an educational organization.
• •Visually Reinforce the Narrative: Ensure that copy works in harmony with the high-quality visuals (images, maps, videos) that are a hallmark of Ancient Rome Live. Let the visuals and text tell a cohesive story.

Percepción Social

Trustworthy Resource, Valuable Educational Tool, High-Quality Content, Expert-Driven, Non-Profit Mission

Ejemplos de Copy

• •Social Media Post (Instagram/Facebook): Step back 2,000 years! 🏛️ Our interactive map of the Roman Forum lets you explore the heart of the ancient city like never before. What landmark will you visit first? Discover details and stories at [link]. #AncientRomeLive #RomanHistory #VirtualTour #DigitalHumanities #HistoryComesAlive
• •Website Homepage Headline/Sub-headline: Ancient Rome Live: Your Gateway to the Eternal City's Past. Explore scholarly articles, immersive virtual tours, and detailed interactive maps. Uncover the civilization that shaped the world – all for free, brought to you by the American Institute for Roman Culture.
• •Email Subject Line (for a newsletter): 📜 Unearth New Discoveries: What's New on Ancient Rome Live This Month?
• •Promotional Copy for an Online Lecture: Join Dr. Darius Arya for a LIVE exploration of 'The Engineering Marvels of Roman Aqueducts.' Journey through history and uncover the ingenuity that supplied an empire. Register for free access to expert insights. [Link to registration] #AncientRomeLive #RomanEngineering #OnlineLecture #History
• •Tweet/X Post: Did you know the Pantheon's dome is still the world's largest unreinforced concrete dome? Dive into its fascinating history and architecture with our latest article and 3D model on Ancient Rome Live! [short link] #RomanArchitecture #Pantheon #AncientHistory