Brand Tone

Artisanal & Passionate, Ethical & Conscious, Storytelling & Inspirational, Knowledgeable & Educational, Community-Oriented & Approachable

Brand Values

• •Quality & Craftsmanship
• •Ethical Sourcing & Sustainability
• •Inspiration & Creativity
• •Heritage & Storytelling
• •Community & Passion

Best Practices

• •Weave in the "Why": Always connect back to the core inspirations – nature, art, stories, and heritage. Don't just describe a color; hint at the story or inspiration behind it (e.g., "This deep teal evokes hidden forest pools...").
• •Highlight Ethical Choices Subtly but Consistently: Integrate phrases like "ethically sourced," "eco-conscious dyes," "cruelty-free," or "heritage breed" naturally into product descriptions and storytelling to reinforce this key value without being preachy.
• •Use Rich, Evocative Language: Employ descriptive adjectives that appeal to the senses and convey the luxurious feel and visual depth of the yarns (e.g., "luscious," "bouncy," "vibrant," "subtle sheen," "deeply saturated").
• •Speak as a Fellow Crafter: Maintain an approachable, passionate, and knowledgeable voice. Share tips, ask engaging questions, and foster a sense of community, reflecting the brand's inherent love for the craft.
• •Emphasize Uniqueness and Quality in Tandem: Stress the artisan, hand-dyed nature which makes each skein special, alongside the premium quality of the fibers and milling process. This justifies the "special project" perception and value.

Social Perception

A Premium, High-Quality Brand, Artistic and Unique, Ethically Minded and Trustworthy, Knowledgeable and Passionate, A "Special Project" Yarn, A Canadian Brand to Support

Copy Examples

• •Headline: Where Every Skein Tells a Story. Body: Discover Ancient Arts Yarns – artisan-dyed hues inspired by nature's palette and timeless tales. Crafted with ethically sourced, premium fibers for projects as unique as you are. What story will you knit? (Tone: Storytelling, Artisanal, Inspirational)
• •Headline: Feel the Difference. Knit the Difference. Body: Our yarns aren't just beautiful; they're a promise. Ethically sourced, custom milled, and hand-dyed with eco-conscious practices. Create with Ancient Arts and weave a little good into every stitch. (Tone: Ethical, Quality-focused, Conscious)
• •Headline: Inspired by Art. Crafted by Hand. Destined for Your Needles. Body: From the rich depths of our "Creativity & What Inspires Us!" collection to the subtle beauty of heritage breeds, Ancient Arts Yarns brings you colors born from passion. Elevate your craft with yarns that are truly one-of-a-kind. (Tone: Artisanal, Inspirational, Quality-focused)
• •Headline: More Than Just Yarn. It's a Heritage. Body: Explore our exclusive bases, featuring rare and heritage breed wools like Manx Loaghtan and Viking Norway. Ancient Arts Yarns connects you to the rich history of fiber, spun for modern makers. (Tone: Heritage, Knowledgeable, Premium)
• •Headline: Your Next Masterpiece Begins Here. Body: Soft, vibrant, and consciously created. Ancient Arts Yarns offers the exceptional quality and unique colorways your most cherished projects deserve. Join our community of passionate crafters and let your creativity flourish. (Tone: Inspirational, Community-Oriented, Premium)