Brand Tone

friendly, playful, and nostalgic

Brand Values

• •Creativity and Personalization
• •Joy in the Everyday
• •Quality and Craftsmanship
• •British Identity

Best Practices

• •Maintain a Conversational and Friendly Tone: Always use "you" and "we" to create a direct conversation with the customer. Keep sentences relatively simple and use informalities like "ya" or "psst" where appropriate to maintain the brand's personality.
• •Inject Playfulness and Whimsy: Use creative and slightly quirky language. Terms like "printy prints" are a great example. Brainstorm similar playful words for products or promotions to keep the copy fresh and on-brand.
• •Lead with Nostalgia and Emotion: Connect the products to memories and feelings. Frame the prints not just as illustrations, but as celebrations of "classics," "icons," or "favourites" that resonate on a personal level.
• •Emphasize Quality and British Origin: Consistently mention that prints are made with high-grade materials and are created in the UK. This reinforces the values of craftsmanship and local production, which are key selling points.
• •Keep Calls-to-Action Clear and Casual: Encourage action with friendly and direct phrases. Instead of a formal "Purchase Here," opt for softer, more inviting language like "Pop over to the shop," "Take a look," or "Get yours here."

Social Perception

A niche and charming independent art brand with a playful and creative identity, fostering direct and positive customer relationships, and appealing to those who appreciate pop art, modern illustration, and British culture through quirky, beloved products.

Copy Examples

• •Your kitchen wall called, it said it's missing a bit of bubbly. Our new Prosecco print is here to add some sparkle to your space. Pop over to the shop to get yours! #ArtForYourHome #ProseccoLover #Illustration
• •Immortalize Your Favourites. From your go-to snack to that unforgettable drink. Commission a custom print and turn your beloved items into timeless art.
• •Psst... We've got something new and tasty for your walls.
• •Love it or hate it, you can't deny it's an icon. Our hand-drawn Marmite print is the perfect tribute to a British classic. A bold piece for a bold taste. Printed on premium 275gsm fine art paper.
• •Brighten up those bare walls! This weekend only, get free UK delivery on all our fun and foodie prints. Find the perfect piece to make you smile. #WallArt #UKSmallBusiness #Decor