Brand Tone

Informative, Trustworthy, Holistic, Modern, Positive

Brand Values

• •Tradition & Ancient Wisdom
• •Natural & Pure Ingredients
• •Efficacy & Quality
• •Holistic Wellness
• •Transparency
• •Customer-Centricity

Best Practices

• •Use phrases like 'trusted for generations,' 'ancient remedy,' 'time-honored,' etc.
• •Prioritize Informative and Benefit-Driven Language: Clearly explain what the product does and how it can improve the customer's life, focusing on tangible benefits (e.g., 'enhances focus,' 'reduces stress,' 'boosts immunity').
• •Highlight Natural Purity and Quality: Always emphasize 'natural ingredients,' 'high-quality extracts,' 'ethically sourced' (where applicable), and freedom from artificial additives.
• •Maintain a consistent tone across all platforms, reflecting the brand's values of tradition, natural ingredients, efficacy, holistic wellness, and transparency.
• •Incorporate customer testimonials and social proof to build trust and credibility.

Social Perception

Positive, Growing Interest, Association with Wellness Influencers

Copy Examples

• •Wellness Rooted in Tradition: Natural ingredients trusted for generations.
• •Feel the difference with our high-quality, potent extracts designed to enhance your well-being.
• •Pure Shilajit & Ashwagandha capsules for holistic health, stress relief, and energy boost.
• •Six revered functional mushrooms, including Reishi, Chaga, and Cordyceps, to support your immunity, energy, and overall vitality.
• •Explore our range of Ashwagandha, Shilajit, and more...