Brand Tone

Enthusiastic & Passionate, Modern & Trendy, Approachable & Community-focused, Slightly Edgy & Cool, Direct & Product-Focused

Brand Values

• •Self-Expression & Individuality
• •Fandom & Community
• •Quality & Design
• •Passion for Anime Culture
• •Accessibility

Best Practices

• •Know Your Audience Deeply: Understand anime culture, popular series, slang (use appropriately and not excessively), and what resonates with fans. This allows for authentic and relatable language.
• •Use Relevant Emojis and Vernacular: Incorporate emojis and internet slang (e.g., "glow-up," "cop," "fire") that align with the trendy, online nature of the anime and streetwear communities, but ensure it doesn't feel forced.
• •Visual Storytelling is Key: Ensure copy complements the visuals. For anime products, the design often speaks volumes. Copy should enhance, not overshadow, the aesthetic. Use descriptive words that evoke the style and feel of anime.
• •Maintain Enthusiasm and Passion: Let the genuine love for anime shine through in the wording. Use exclamation points where appropriate and convey excitement for new drops or popular items.
• •Create a Style Guide: Develop a simple internal style guide that outlines a list of "on-brand" and "off-brand" words/phrases, preferred level of formality (likely informal), and go-to hashtags to ensure consistency across all platforms and content creators.

Social Perception

Positive among Target Audience, Niche Appeal, Seen as a Go-To for Specific Anime Merch, Creative & Unique

Copy Examples

• •Instagram Post (New Hoodie Drop): Level up your fit 🥶 Our new [Anime Series Name] inspired hoodie just dropped. Crafted for comfort, designed to make a statement. Don't sleep on this one – link in bio before it's gone! 🔥 #AnimeStreetwear #NewDrop #AnimeFashion #[AnimeSeriesHashtag]
• •TikTok Video (Showcasing a Peeker Sticker): POV: Your car just got a major glow-up. ✨ Our [Character Name] peeker is ready to roll with you. Tag an anime fan who needs this! #AnimeCarAccessories #PeekerSticker #CarCulture #AnimeVibes #AnbotStore
• •Facebook Ad (General Brand Awareness): Rep your favorite animes in style! ⛩️ Anbot Store brings you the freshest anime-inspired streetwear and car accessories. From iconic character tees to head-turning peekers. Shop the collection now and wear your passion! 👉 [Link to Website]
• •Product Description (for an LED Car Light): Illuminate the night with the power of [Anime Ability/Symbol]! Our custom LED car light adds an epic anime touch to your ride. Easy install, vibrant glow, and guaranteed to turn heads. Show off your fandom, day or night. #AnimeLED #CarMods #OtakuDrive #AnbotStoreMerch
• •Instagram Story (Limited Stock Alert): ⚠️ LOW STOCK ALERT! ⚠️ Our exclusive [Product Name] is flying off the shelves! This is your last chance to cop this design. Tap to shop before it's just a memory! #LimitedEdition #AnimeMerch #StreetwearEssentials #AnbotStore