Brand Tone

Elegant, sophisticated, empowering, and customer-centric, encouraging women to define their style. It also possesses an approachable, relatable, and celebratory feel, emphasizing comfort and aiming to bring joy, while highlighting contemporary grace and growth.

Brand Values

• •Quality & Craftsmanship
• •Style & Individuality
• •Comfort & Wearability
• •Inclusivity
• •Affordability & Value
• •Cultural Heritage

Best Practices

• •Maintain a Blend of Elegance and Approachability: While emphasizing premium quality and timeless style, ensure the language remains warm, inviting, and relatable to the everyday experiences of the target audience.
• •Highlight Key Values Consistently: Regularly weave in keywords and phrases related to 'quality fabrics,' 'timeless cuts,' 'comfort,' 'individuality,' 'inclusivity,' and 'heritage' across all communication channels.
• •Emphasize Occasion and Mood: Frame product descriptions and social media captions around how the clothing caters to different 'moods' and 'moments' (e.g., daily wear, festive, maternity, professional), showing versatility and relevance.
• •Use Empowering and Positive Language: Encourage customers to 'define their style,' 'feel confident,' and 'embrace their journey,' fostering a sense of self-expression and well-being.
• •Showcase Indian Heritage with a Modern Twist: For ethnic wear, celebrate the rich Indian cultural influence while also positioning the designs as contemporary and suitable for the 'modern woman,' aligning with the brand's origin in Jaipur and its 'textiles redefined' philosophy.

Social Perception

Anayna aims to be perceived as a trusted Indian fashion brand offering stylish, high-quality, comfortable ethnic and contemporary women's wear. The emphasis on 'homegrown' and 'women owned and led' conveys authenticity. While generally appreciated for products, past customer feedback indicates mixed experiences with service, potentially impacting overall trust for some segments.

Copy Examples

• •Step into the spotlight with our 'Monochrome Allure' collection. Designed for the modern woman who commands attention, these pieces blend timeless elegance with contemporary flair. Quality fabrics, exceptional cuts—define your moment. Shop new arrivals weekly.
• •Embrace every stage of your beautiful journey with Anayna Maternity. Our thoughtfully designed kurtas and dresses offer unparalleled comfort, freedom of movement, and effortless style, ensuring you feel radiant, always. Comfort meets chic for moms-to-be.
• •Celebrate life's grandest occasions with Anayna's 'Wedding Specials' and 'Anarkali Affair'. Each garment is a tribute to rich heritage and meticulous craftsmanship, crafted to make you an unforgettable part of cherished memories. Discover your festive glow.
• •Experience the joy of everyday elegance. Our latest collection of Kurta Sets redefines comfort without compromising on style. Made with quality fabrics and cuts that move with you, these are pieces you'll cherish for a long time, bringing that extra little fun to your work and life.
• •Unlock your style for less! Enjoy up to 70% OFF on select Anayna pieces, plus an additional 5% on all prepaid orders. With hassle-free shipping and easy returns, elevating your wardrobe has never been this rewarding. Shop smart, look stunning.