Brand Tone

Inspirational & Uplifting, Community-Oriented & Inclusive, Connected to Nature & Holistic, Joyful & Celebratory, Passionate & Purposeful

Brand Values

• •Wellness
• •Music
• •Art
• •Community
• •Nature
• •Education/Transformation
• •Inclusivity & Family-Friendly
• •Local Support & Giving Back
• •Sustainability

Best Practices

• •Embrace an Uplifting and Inspirational Voice: Use words that evoke positivity, growth, connection, and wonder. Focus on the transformative potential of the experience. (e.g., "awaken," "celebrate," "reconnect," "transformative").
• •Highlight Community and Connection: Consistently use inclusive language ("we," "our community," "join us," "like-minded"). Emphasize shared experiences and the sense of belonging.
• •Weave in Elements of Nature and Wellness: Refer to the natural setting, the holistic activities, and the pursuit of well-being in your descriptions. Use sensory language that evokes the sights, sounds, and feelings of being at the festival.
• •Maintain a Passionate and Authentic Tone: Let the genuine care and intention behind the festival shine through. Avoid overly corporate or generic language. Speak from the heart, reflecting the festival's non-profit and community-driven nature.
• •Be Clear, Informative, and Welcoming: While being inspirational, also ensure practical information is easy to find and understand. Maintain a welcoming tone for newcomers and returning attendees alike, ensuring everyone feels invited and valued.

Social Perception

Positive Gathering, Community Focused, Growing Event, Well-Organized & Thoughtful, Unique Experience

Copy Examples

• •Headline: Reconnect. Reimagine. Reawaken. Anathafest 2025. Body: Escape into a 3-day immersive journey where music moves your soul, art ignites your spirit, and nature reminds you of true connection. Join our vibrant community and discover a new level of well-being. Tickets on sale now.
• •Social Media Post: Feel the pulse of conscious rhythms and the warmth of a shared smile. Anathafest is more than a festival; it's a homecoming to yourself and your tribe. What connections will you make this year? #Anathafest #WellnessJourney #MusicAndArt #CommunityLove
• •Email Subject: Your Invitation to a World of Dreams Awaits... Body: Dear [Name], Since 2019, Anathafest has been a sanctuary for joy, transformation, and deep connection. This August, step into an experience meticulously crafted with heart and purpose, featuring inspiring music, transformative workshops, and the beauty of Quebec's nature. Become part of something bigger. Explore Anathafest 2025.
• •Volunteer Call to Action: Be the Heartbeat of Anathafest! ✨ Body: Join our passionate volunteer family and help create the magic! In return for your energy, enjoy full festival access, connect deeply with our community, and be part of a truly transformative experience. Apply today and help us build a dream.
• •Vendor/Artist Invitation: Showcase Your Light at Anathafest. Body: Calling all artisans, creators, and conscious brands! Anathafest offers a unique platform to connect with an engaged audience passionate about wellness, art, and sustainable living. Share your gifts and be part of our vibrant marketplace.