Brand Tone

inspirational, personal, and sophisticated

Brand Values

• •Craftsmanship and Quality
• •Elegance and Femininity
• •Personal Storytelling and Legacy
• •Confidence and Individuality

Best Practices

• •Always Weave in the Story: Every piece of copy, from a short caption to a product description, should connect back to the core brand narrative—the founder's journey, the inspiration behind the designs, or the values of craftsmanship and legacy.
• •Use Elevated and Emotive Language: Consistently use sophisticated and descriptive words like 'meticulous,' 'artisanal,' 'legacy,' 'elegance,' 'poise,' and 'enchanting' to maintain the luxury positioning.
• •Balance the Personal with the Professional: Blend the warm, first-person tone of the founder ('I,' 'my journey') with the more aspirational, third-person voice of the brand ('ANASTASIA EREN embodies...'). This creates both relatability and authority.
• •Highlight the "Why": Go beyond describing what the product is (a shoe) and focus on why it exists—to instill confidence, to be a part of treasured memories, to celebrate femininity. This purpose-driven communication builds a stronger emotional connection.
• •Emphasize Provenance and Quality: Regularly mention "Made in Italy" and "Designed in Miami." This not only reinforces the brand's commitment to quality but also adds to the unique international story of the brand.

Social Perception

The brand is perceived as positive, largely shaped by the founder's personal narrative, viewing her as an inspiring entrepreneur. It is seen as authentic and passion-driven, with products lauded for being beautiful and high-quality.

Copy Examples

• •Elegance in every step. Artistry in every detail. Our Maksim Slingback isn't just a shoe; it's a piece of a story, meticulously crafted in Italy to carry you through your most treasured moments. Discover the feeling of timeless design. #AnastasiaEren #MadeInItaly #LuxuryFootwear
• •Designed in Miami. Born in Italy. Inspired by a lifetime of memories. ANASTASIA EREN is more than a brand; it's a legacy of elegance, designed for the marvelous women of our time. Step into your story.
• •It took two years of passion, countless sketches, and a belief in artistry to get here. From a childhood dream in Turkey to a design studio in Miami and the master artisans of Italy. This is more than a shoe. It's a journey. And it's just getting started. #BrandOwner #EntrepreneurJourney #FashionDesigner
• •For a day that becomes a beautiful memory, a shoe that feels like a part of your story. The ANASTASIA EREN Bridal Edit is here. Fusing timeless elegance with unparalleled Italian craftsmanship, each pair is designed to be a treasured keepsake of your most magical moment. Walk towards your forever in a shoe that understands the journey. Explore the collection.
• •Tired of trends that fade? ANASTASIA EREN offers timeless elegance and a personal touch. Each pair is a testament to sophisticated design and unrivaled craftsmanship, created to celebrate your individuality and confidence. Discover footwear that leaves a legacy.