Brand Tone

Elegant, Confident, and Approachable

Brand Values

• •Quality
• •Tradition
• •Modern Style

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently highlight the brand's Italian roots and the family tradition of shoemaking. This is a powerful differentiator and a key part of the brand's identity.
• •Use Elegant and Evocative Language: Choose words that convey sophistication, quality, and style. Use storytelling to create an emotional connection with the audience.
• •Maintain a Consistent Visual Identity: Ensure that all imagery, from the website to social media, reflects the brand's elegant and modern aesthetic.
• •Engage with a Personal Touch: Continue to use a friendly and approachable tone in customer interactions. The live chat with "Daniela" is a great example of this.
• •Showcase the Modern Woman: Feature diverse and confident women in your marketing materials to reflect the brand's target audience.

Social Perception

Trusted, High-Quality, and Stylish

Copy Examples

• •Step into elegance. Our new collection of handcrafted leather boots has arrived. Made with love in Italy, for the modern woman who walks her own path. #AnandaStore #MadeInItaly #NewArrivals #BootSeason #ItalianStyle
• •Effortless style is just a click away. For a limited time, enjoy free shipping on all orders. Discover our collection of timeless pieces, designed to make you feel as good as you look. #AnandaStore #FreeShipping #ItalianFashion #ShopNow #StyleInspiration
• •The Art of Italian Shoemaking. Discover our exclusive collection of handcrafted shoes, where tradition meets modern design. #AnandaStore #ItalianShoes #Craftsmanship #LuxuryFashion
• •From our family to yours. For over 50 years, the Virgili family has been dedicated to the art of shoemaking. Each pair of our shoes tells a story of passion, quality, and timeless style. Discover the legacy of BH Shoes. #AnandaStore #FamilyTradition #BHShoes #ItalianCraft
• •A dress as unique as you are. The PRIME Sartoriale collection features one-of-a-kind pieces, handcrafted with the finest materials. This dress is a work of art, designed to make a statement. #AnandaStore #PRMESartoriale #Handmade #UniqueFashion #Couture