Brand Tone

Passionate, Elegant, Eco-conscious, Empowering, Authentic

Brand Values

• •Quality Craftsmanship: Emphasis on handmade products, attention to detail, and high-quality materials.
• •Sustainability & Eco-Friendliness: Commitment to using ecological and recycled materials.
• •Originality & Timeless Style: Creating unique designs that blend modern trends with classic sophistication.
• •Comfort & Functionality: Designing products that are not only stylish but also practical and comfortable, like shoes with removable insoles for orthopedics.
• •Empowerment: Supporting and empowering women through their designs.
• •Authenticity: Staying true to a love for nature and genuine product creation.
• •Passion & Perseverance: Values expressed by the founder, Ana Maria Arroyave.

Best Practices

• •Embrace the Founder's Voice: Ana Maria Arroyave's personal story, passion for detail, and commitment to sustainability are central to the brand. Let this authentic voice shine through in all communications, using terms like "passion," "love for detail," and "eco-conscious."
• •Highlight "Handmade" and "Artisanal": Consistently use language that emphasizes the care, craftsmanship, and uniqueness of handmade products. Words like "crafted," "artisanal," "original design," and "attention to detail" should be prominent.
• •Weave in Sustainability Naturally: Talk about eco-friendly materials and practices as an integral part of the design and quality, not just a footnote. Use phrases like "ecological philosophy," "sustainable materials," "recycled components," and "kind to the earth."
• •Focus on Empowered Femininity: Speak to women in a way that is supportive, understanding of their desire for both style and comfort, and empowering. Use phrases like "designed for the modern woman," "empowering your journey," "style and comfort combined."
• •Maintain an Elegant and Sophisticated Vocabulary: Choose words that reflect the timeless and stylish nature of the products. Use terms like "elegant," "sophisticated," "timeless," "classic," and "elevate your look," while ensuring the language remains accessible and warm, reflecting the brand's authenticity.

Social Perception

Positive Customer Feedback: Customers praise the quality, design, and comfort of the shoes. High ratings for customer service and product quality are noted. Appreciation for Local & Handmade: The "Made in Quebec" and handmade aspects are valued by consumers looking for local craftsmanship. Respected for Eco-consciousness: The commitment to sustainability is a recognized and appreciated aspect of the brand. Seen as Unique & Stylish: Customers are drawn to the original and distinctive designs that offer a blend of classic and contemporary styles.

Copy Examples

• •Headline: Step into Your Story. Handcrafted Elegance, Sustainably Made. Body: At ANA MARIA DESSIN, every stitch tells a tale of passion and purpose. Discover artisanal shoes and accessories designed by women, for women, blending timeless style with a deep love for our planet. Walk confidently, comfortably, and consciously. Call to Action: Explore the Collection.
• •Headline: Beauty That Feels Good, Inside and Out. Body: Experience the unique touch of ANA MARIA DESSIN. Our creations are born from a passion for detail and a commitment to eco-friendly materials. Feel empowered by designs that are as kind to the earth as they are to your feet. Call to Action: Shop Sustainable Style.
• •Headline: Where Nature Inspires Design. Body: Inspired by the beauty of nature and a rich heritage of craftsmanship, ANA MARIA DESSIN brings you original accessories that speak to your authentic style. Each piece is thoughtfully created with ecological materials, because we believe fashion should celebrate both you and the world we share. Call to Action: Discover Our Eco-Conscious Collection.
• •Headline: More Than Just an Accessory. It's a Statement. Body: ANA MARIA DESSIN is for the woman who values artistry, quality, and conscious living. Our handcrafted shoes and bags are designed to elevate your look and empower your journey, blending sophisticated trends with timeless comfort. Call to Action: Find Your Perfect Piece.
• •Headline: Crafted with Passion, Worn with Confidence. Body: From Ana Maria's heart to your wardrobe. Each design embodies a legacy of craftsmanship and a forward-thinking ecological vision. Embrace comfort, style, and the art of sustainable luxury. Call to Action: Meet Your New Favorites.