Tono de Marca

Whimsical, Trustworthy, and Eco-Conscious. This tone is conveyed through playful personification of products, emphasis on durability and a lifetime guarantee, and strong communication of sustainable materials and practices.

Valores de Marca

• •Sustainability & Environmental Responsibility
• •Quality & Durability
• •Imagination & Child Development
• •Nostalgia & Timeless Design

Mejores Prácticas

• •Lead with a Value, Support with a Feature: Always connect the product back to a core brand value.
• •Personify the Products: Continue giving the animals distinct, simple personalities to create emotional connections and make the brand memorable.
• •Balance Playful with Principled: Ensure copy is fun and engaging while consistently reinforcing the brand's commitment to sustainability and quality.
• •Speak to the "Heirloom" Quality: Use language that evokes longevity and tradition, reinforcing the idea that Anamalz are keepsakes.
• •Maintain a Warm and Inclusive Voice: Address the audience directly and warmly to build a community and make customers feel part of a shared value system.

Percepción Social

Anamalz is perceived overwhelmingly positively as a premium, trustworthy, and sustainable brand. Parents and gift-givers value its quality, imaginative play potential, and eco-friendly nature. The toys are seen as irresistible, adorable, and beautifully crafted, with a unique bendable feature. Adults also appreciate the design and craftsmanship, collecting them as timeless objects. The brand is recognized as a leader in the eco-friendly toy space.

Ejemplos de Copy

• •Meet our newest friend, the Red Panda! With a flick of his bushy tail and a curious spirit, he’s ready for treetop adventures and cozy cuddles. Made from sustainable wood and the softest plush, he’s not just a toy, but a forever friend. Ready to join the Anamalz family? #Anamalz #SustainableToys #ImaginativePlay #HeirloomToys
• •With big floppy ears and a trunk full of character, our Anamalz Elephant is a gentle giant ready for grand adventures. Bend his legs to stomp through imaginary jungles or stand him proudly on your shelf. Crafted from eco-friendly wood and soft-touch fabric, he’s designed for generations of play and backed by our lifetime guarantee. A timeless toy that’s kind to the planet.
• •A Gift That Lasts a Lifetime (Literally!)
• •Play for Today. A Planet for Tomorrow. Discover our award-winning wooden toys, crafted with love and a lifetime guarantee.
• •Tired of plastic toys that break and get tossed? Anamalz are different. We create adorable, bendable animal friends from sustainable wood that are built to last for generations. Spark your child's imagination while making a choice you can feel good about. Join our herd and get a free calico bag with your first family of three!