Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Community-Focused, Educational & Supportive, Fun & Playful, Trustworthy & Reliable

Brand Values

• •Accessibility
• •Community
• •Passion for Film
• •Customer Focus & Service
• •Quality
• •Inclusivity & Diversity
• •Sustainability
• •Innovation & Future of Film
• •Fun & Experimentation

Best Practices

• •Embrace Enthusiasm: Let your genuine passion for film photography shine through in every word. Use exclamation points where appropriate and convey excitement.
• •Be Welcoming and Inclusive: Use friendly, approachable language that speaks to everyone, from beginners to experienced photographers. Avoid overly technical jargon without explanation. Explicitly mention inclusivity.
• •Foster Community Spirit: Frame your messages around shared experiences, collaboration, and mutual support. Encourage interaction and highlight community achievements.
• •Educate and Empower: Offer helpful tips, clear explanations, and guidance. Position the brand as a supportive partner in the photographer's creative journey.
• •Keep it Human and Relatable: Share stories (like Paul's trip to North Korea or customer experiences), be transparent (like discussing sustainability efforts), and don't be afraid to show the fun, human side of the brand. Maintain a personal touch, reflecting their roots as a family-run business.

Social Perception

Highly Trusted Retailer, Community Hub, Passionate Experts, Advocates for Film, Inclusive and Welcoming, Innovative and Exciting

Copy Examples

• •Headline: Dive into a World of Colour (and Black & White!) ✨ Body: New to film or a seasoned pro? Analogue Wonderland is your playground! Explore hundreds of films, get friendly advice, and let's make some magic happen. Happy shooting! #FilmIsNotDead #AnalogueWonderland
• •Headline: Your Film's Best Friend (That's Us!) 🎞️❤️ Body: From choosing the perfect roll to seeing your shots come to life with our WonderLab, we're here for every step of your analogue journey. Got questions? Our team of film fanatics is always happy to help!
• •Headline: Join the Analogue Party! 🥳 Body: We're more than just a shop; we're a community! Discover photowalks, competitions, and a shared love for all things film. Let's keep the analogue spirit alive, together! Check our events page!
• •Headline: Unwrap Your Next Adventure: The Analogue Wonderbox! 🎁 Body: Ready to experiment? Our curated Wonderbox delivers a surprise selection of films to your door. Discover new favourites and push your creative boundaries. What will you shoot next? #WonderboxAdventures
• •Headline: Shoot Film, Love Earth 💚🌍 Body: We're passionate about film AND our planet. That's why all our deliveries are carbon neutral, and our packaging is recyclable. So you can create beautiful images, responsibly.