Tono de Marca

aspirational, elegant, and encouraging

Valores de Marca

• •Quality and Luxury
• •Femininity and Elegance
• •Versatility and Lifestyle Integration
• •Wellness and Philosophy
• •Inclusivity

Mejores Prácticas

• •Lead with "Elegant Encouragement": Always frame the copy with a tone that is both sophisticated and supportive. Use words like "grace," "elegance," and "flow" while also incorporating encouraging calls to action like "Find your moment" or "Embrace your practice."
• •Focus on the "Studio-to-Street" Lifestyle: Consistently highlight the versatility of the products. Every piece of copy, from product descriptions to social media posts, should reinforce the idea that Ana Heart is part of a broader, stylish lifestyle, not just a workout.
• •Speak to the Feeling, Not Just the Feature: Instead of just saying "high-quality cotton," describe it as "luxury-feel cotton" that offers "incredible support". Focus on the sensory experience and the confidence the clothing provides.
• •Maintain a Clean and Minimalist Aesthetic: The copy should mirror the visual identity. Keep sentences clear, concise, and sophisticated. Avoid slang, excessive emojis, or overly casual language that would clash with the premium brand image.
• •Cultivate Community with a Signature Phrase: Consistently use the "Let's Yoge!" tagline or similar encouraging phrases to foster a sense of shared identity and community among customers, making the luxury brand feel both aspirational and welcoming.

Percepción Social

Ana Heart is perceived as a niche, luxury brand at the intersection of fashion and wellness. It is seen as a brand for a discerning customer who values aesthetics and quality in their activewear, targeting travelers and those with an appreciation for high-end experiences, positioning itself as a premium choice in the athleisure market.

Ejemplos de Copy

• •Find your flow, from the studio to the street. Our Moss Legging, crafted from our signature supportive fabric, moves with you, for a practice and a day lived with grace. #AnaHeart #LetsYoge #YogaLifestyle
• •More Than a Mat: Your Invitation to a Lifestyle of Elegance
• •Designed for Movement. Styled for Life. Discover versatile yoga wear that follows you wherever your day leads.
• •Elegance in motion. The Diana Wrap Ballet Top is the epitome of feminine strength, crafted from a luxuriously soft cotton blend that offers gentle support. Tie it your way and transition seamlessly from your morning asanas to your afternoon appointments. It’s not just activewear; it’s an extension of your style.
• •Headline: Graceful. Powerful. You. Body: Tired of yoga wear that feels out of place outside the studio? Ana Heart creates elegant, high-performance pieces for every part of your day. Discover the collection designed for every woman. Shop now.