Brand Tone

aspirational, serene, and stylish. It's also empowering and feminine.

Brand Values

• •Harmony with Nature and Self
• •Empowerment and Femininity
• •Comfort and Style
• •Quality and Luxury Feel
• •Versatility

Best Practices

• •Embrace "Urban Peace": Consistently weave the core concept of "Urban Peace" into your messaging. This means balancing serenity with a chic, modern, and active feel.
• •Use Empowering and Positive Language: Focus on words that inspire confidence, strength, femininity, and well-being. Avoid overly technical jargon unless explaining specific fabric benefits.
• •Maintain a Visually-Driven Narrative: Mirror the aspirational and stylish imagery of the brand in your text. Use descriptive language that evokes a sense of elegance, comfort, and flow.
• •Speak to the Modern Woman: Address the lifestyle of a woman who is active, seeks balance, and values both wellness and fashion. Highlight the versatility of the clothing.
• •Stay True to Yoga's Essence (Subtly): While fashion-forward, remember the brand's roots in yoga. Incorporate themes of mindfulness, balance, and inner connection in a way that feels authentic and not preachy.

Social Perception

fashion-forward yoga and activewear brand that successfully merges style with comfort and functionality. Collaborations with brands like ba&sh and being featured on Moda Operandi suggest a positive industry perception and an appeal to a style-conscious consumer. The brand is seen as catering to modern yogis looking for a minimalist yet chic style. Customers seem to appreciate the quality and the "urban peace" aesthetic.

Copy Examples

• •Headline: Find Your Flow. Embrace Your Power. Body: Discover Ana Heart's latest collection, where serene design meets urban energy. Crafted for movement, designed for life. Feel beautiful, strong, and effortlessly you.
• •Headline: Urban Peace: Your Studio, Your Street Style. Body: Why choose between comfort and chic? Ana Heart blends luxurious, supportive fabrics with timeless design, taking you from your morning yoga session to your bustling day with grace and confidence.
• •Headline: More Than Activewear. It's a Way of Life. Body: Ana Heart is a celebration of balance. We believe in clothing that empowers your practice and elevates your everyday. Experience the harmony of mindful movement and modern style.
• •Headline: Elegance in Motion. Strength in Stillness. Body: Our new arrivals are here to inspire your journey. Feel the gentle support and a touch of luxury that moves with you, empowering every pose and every moment.
• •Headline: Designed for Her: Powerful, Feminine, Fearless. Body: Step into Ana Heart and connect with your inner strength. Our pieces are thoughtfully created to make every woman feel confident and radiant, embodying an active spirit with effortless style.