Brand Tone

Conscious & Responsible, Empowering & Inspirational, Elegant & Pure, Authentic & Transparent, Passionate & Driven

Brand Values

• •Ethical Production
• •Sustainability
• •Quality & Craftsmanship
• •Transparency
• •Empowerment & Individuality
• •Conscious Consumerism
• •Nature-Inspired Design

Best Practices

• •Always Lead with Values: Ensure that core values like ethics, sustainability, empowerment, and craftsmanship are woven into all messaging, whether it's a product description, social media post, or email newsletter.
• •Embrace Storytelling: Continue to share the brand's origin story, the founder's journey, the stories behind the collections, and the impact of ethical practices. Encourage user-generated content where customers share their own "jewelry stories."
• •Use Empowering and Evocative Language: Choose words that inspire confidence, celebrate individuality, and highlight the beauty and purity of the materials and designs (e.g., "shine," "empower," "unique," "conscious," "handcrafted," "pure," "radiant").
• •Maintain Transparency and Authenticity: Be open about sourcing, production, and the B-Corp journey. Avoid greenwashing by providing specific details and proof of claims. Let the founder's authentic voice continue to be a part of the brand's narrative.
• •Balance Elegance with a Touch of Rawness: Reflect the design aesthetic in the language – sophisticated and elegant, but also grounded, natural, and sometimes with an "edgy raw touch" as described by the brand itself. Avoid overly formal or sterile language; aim for a tone that feels both aspirational and approachable.

Social Perception

Trusted & Credible, High Quality & Beautiful Design, Ethically Minded, Inspirational & Purpose-Driven, Transparent

Copy Examples

• •Headline: Wear Your Story. Ethically Crafted, Uniquely You. Body: Each Ana Dyla piece is more than just jewelry; it's a chapter of your journey, handcrafted with recycled precious metals and fair-mined gems. Shine with a conscience. #AnaDyla #EthicalJewelry #TellYourStory
• •Headline: Conscious Luxury That Lasts a Lifetime. Body: Discover timeless elegance, born from a passion for sustainable artistry. Our B-Corp certified jewelry empowers both the wearer and the maker. Choose beauty that does good. #SustainableStyle #BCorp #HandmadeJewelry
• •Headline: Inspired by Nature. Crafted with Love. Designed for You. Body: Let the raw beauty of ethically sourced gemstones and the spirit of Anatolian craftsmanship adorn your everyday. Pure, powerful, and undeniably yours. #AnaDylaEthicalJewelry #GemstoneMagic #ArtisanalLuxury
• •Headline: Beyond the Sparkle: Jewelry with Purpose. Body: We believe in transparency, in quality, and in a fairer world. With every Ana Dyla creation, you support sustainable practices and help us create 100 fair trade jobs. Wear the change. #EthicalLuxury #FairTradeJewelry #ConsciousConsumer
• •Headline: From Ancient Traditions to Modern Elegance. Body: Experience the fusion of Ottoman heritage and contemporary Dutch design. Our pieces are hand-sculpted to let your unique spirit shine through, ethically and beautifully. #TimelessDesign #EthicallySourced #AnaDyla