Brand Tone

Youthful & Playful, Aspirational & Empowering, Community-Oriented

Brand Values

• •Creativity and Self-Expression
• •Entrepreneurial Spirit
• •Performance for Beginners
• •Community Connection

Best Practices

• •Embrace the Emoji Language: Emojis are integral to the brand's identity. Use them strategically (especially the signature 🦋) in social media posts, product names, and email marketing to maintain a playful, visual tone.
• •Speak Like a Friend, Not a Corporation: Use casual, friendly language. Address the audience directly with terms like 'babe,' 'sis,' 'you,' and 'y'all' to build a personal and inclusive community.
• •Balance Cuteness with Quality: While the branding is fun and playful, the copy must also emphasize product performance. Use descriptive words like 'buttery,' 'smooth,' 'highly pigmented,' and 'beginner-friendly' to communicate quality and build trust.
• •Tell a Story: Weave the founder's entrepreneurial journey and the success of the community into the brand narrative. This creates an aspirational quality that goes beyond the product itself.
• •Encourage Engagement: Actively foster community by asking questions, running polls, and reposting user-generated content. This not only provides social proof but also makes customers feel like they are part of the Anacrylics family.

Social Perception

Initially perceived as a viral, 'must-have' brand with an inspirational founder and innovative, beginner-friendly products. Currently, perception has soured due to a sudden halt in communication and fulfillment issues, leading to widespread customer complaints and speculation about the brand's disappearance, often cited as a cautionary tale of rapid, unsustainable growth.

Copy Examples

• •✨👑 You asked, we listened! Our *brand new* Princess Collection is FINALLY here! 👑✨ Which shade are you grabbing first: 'Cinderella' or 'Sleeping Beauty'? Drop a 💖 or 💙 below! #anacrylics #newnails #nailinspo
• •Hey babe, you're not gonna want to miss this... 👀
• •Meet 'Latte' ☕ – your new go-to nude. This shade is buttery, smooth, and a dream to work with. Perfect for a clean, classic set or as a base for your next masterpiece. Unleash your inner artist. 🦋
• •That one-bead application though... 🤤 So satisfying. Using our *crystal clear* acrylic. #anacrylics #asmr #nailvideos #acrylicnails
• •Ready for your best set ever? ✨ Shop our best-selling collections & get FREE shipping on orders over $75! 🦋