Brand Tone

Comforting, Confident, Minimalist, Chic, and Approachable

Brand Values

• •Comfort and Confidence
• •Minimalism and Timeless Style
• •Quality and Luxe Feel
• •Customer Connection
• •Entrepreneurial Spirit

Best Practices

• •Emphasize 'Feel Good' Keywords: Consistently use words that evoke comfort, confidence, ease, and a touch of luxury (e.g., 'cozy,' 'luxe,' 'effortless,' 'confident,' 'flowy,' 'soft').
• •Be Authentic & Transparent: As a small business, continue the approachable and honest tone, especially in customer service communications and policies.
• •Focus on Product Benefits: Highlight how the products make customers feel (comfortable, confident, luxurious) rather than just listing features.
• •Use Visual Storytelling: Use high-quality photos and videos that align with the minimalist and chic aesthetic.
• •Encourage Customer Engagement: Foster a sense of community by asking for feedback and showcasing customer photos.

Social Perception

An emerging brand known for its commitment to comfort, confidence, and timeless style, offering high-quality, minimalist pieces that make customers feel good. Seen as an honest and approachable small business.

Copy Examples

• •Bringing you lounge and luxe, the BEGE satin robe is perfect for lounging or getting ready.
• •Experience the perfect blend of comfort and confidence with our minimalist loungewear collection.
• •Discover timeless style and unparalleled comfort in our classic, wearable pieces.
• •Feel cozy and confident in our luxuriously soft, flowy pants, designed for everyday elegance.
• •Embrace the beauty of simplicity with our curated collection of minimalist essentials.