Brand Tone

romantic, elegant, and aspirational, with a soft, celebratory, and reassuring voice

Brand Values

• •Craftsmanship & Quality
• •Elegance & Timelessness
• •Accessibility & Attainability
• •Customer-Centricity & Celebration
• •Community & Collaboration

Best Practices

• •Embrace Romantic Language
• •Tell a Story
• •Maintain an Elegant and Reassuring Voice
• •Highlight the "Handmade" Aspect
• •Be Visually Cohesive

Social Perception

Overwhelmingly positive, praising exceptional quality, beauty, and excellent customer service. Perceived as a reliable, high-end source for unique, elegant bridal accessories that make customers feel beautiful and special.

Copy Examples

• •The Art of Adornment: Introducing the Nova Collection. Delicately crafted to capture the light and your heart. Each piece in our new Nova Collection is a tribute to timeless romance and celestial beauty, designed to be the perfect finishing touch to your forever. Discover the collection and find the piece that tells your love story.
• •Your Dream Wedding Look Awaits. Congratulations on your engagement! As you begin to imagine your perfect day, let us help you find the accessories that speak to your heart. From ethereal hair vines to classic veils, our handmade pieces are crafted with love, for your love. Explore our collections today.
• •Timeless Elegance, Woven with Pearls. A classic bridal look is always in style. Our handcrafted pearl combs are designed to be a cherished heirloom, adding a touch of sophisticated romance to your wedding day hairstyle.
• •Crafted by Hand, Worn with Heart. At AMYO Bridal, we believe that every bride deserves to feel radiant. Our journey began with a simple passion: to create breathtaking, handcrafted bridal accessories that don’t compromise on quality or beauty. Each piece is meticulously designed and made in our Vancouver studio, ready to become a part of your most cherished memories.
• •The Veil That Dreams Are Made Of. Discover the veil our brides can't stop talking about. Soft, flowing, and impossibly romantic, it’s designed to create that unforgettable, stop-and-stare moment as you walk down the aisle. See why it’s a beloved favorite and imagine it as part of your story.